In recent years, virtual food commerce has expanded significantly in Brazil. According to the Brazilian Association of Electronic Commerce (ABComm), online transactions in this sector grew by 42% between 2022 and 2024.
This progress reflects a transformation in consumer behavior, driven mainly by the Covid-19 pandemic, which accelerated the digitalization of retail.
Given this context, many food entrepreneurs are betting on digital to expand their operations and reach a broader audience. But what are the initial steps to structure a food e-commerce business in 2025?
Structuring the Business: Essential First Steps
To start an e-commerce business in the food segment, detailed planning is indispensable. Unlike other areas, this sector requires special attention to logistics, storage, and compliance with health regulations.
The first step is to define the business model: will it be dry goods, perishables, organic products, or frozen items? Each type has specific requirements, from transportation to ideal storage conditions.
Another fundamental aspect is obtaining the necessary health permits. In Brazil, online food sales are regulated by the National Health Surveillance Agency (Anvisa) and must follow the guidelines of the Consumer Protection Code.
Additionally, the E-commerce Law (Decree 7.962/2013) establishes rules on transparency, exchange policies, and clear information for customers.
Create Your Own Website or Sell via Marketplace?
One of the first decisions for those looking to enter the food e-commerce sector is choosing between developing an exclusive online store or using marketplaces. Having your own website ensures greater control over brand identity, user experience, and pricing.
However, established platforms like iFood and Mercado Livre already have a built-in audience and can speed up initial sales.
If the choice is for a proprietary website, it is essential to invest in a secure and responsive platform. Features such as payment method integration, mobile adaptability, and intuitive navigation contribute to a positive shopping experience.
How to Promote the E-commerce Business and Attract Customers
Promoting the business is one of the pillars of e-commerce success. Strategies like paid ads, content marketing, and social media help attract consumers and strengthen brand presence. Additionally, partnerships with influencers and loyalty programs can increase engagement and encourage repeat purchases.
Another indispensable tool is SEO (Search Engine Optimization). Applying strategic keywords, creating detailed product descriptions, and investing in blogs about healthy eating are effective ways to improve the store’s ranking in search engines.
Logistics and Delivery: Challenges and Solutions for the Food Sector
Food distribution requires efficient planning. Perishable products, for example, need refrigerated transport and fast deliveries. Small and medium-sized businesses can partner with specialized logistics companies or delivery apps to optimize operations.
Fernanda Abdala, e-commerce manager at Banca do Ramon, comments on the necessary adaptations to ensure quality deliveries: ‘We work with high-standard products and always analyze logistical solutions that provide customers with an experience similar to in-store purchases. Whether for wines and champagnes, or foods like codfish and cured meats, everything must maintain quality and arrive quickly.’
Another rising trend is the ‘dark store’ model—small distribution centers focused exclusively on digital commerce. This strategy has been adopted by entrepreneurs looking to reduce delivery times and ensure efficient service.
What to Expect from the Food E-commerce Market in the Coming Years?
The growth of digital purchases is expected to continue intensifying, driven by convenience and the wide variety of products available online. For food sector entrepreneurs, investing in technology, optimized logistics, and digital marketing strategies will be essential to stand out in the competition.
Keeping up with trends and understanding consumer preferences are determining factors for success in food e-commerce. The future of online sales promises numerous opportunities for businesses of all sizes that know how to innovate and meet the new demands of the modern public.
