With the advancement of technology and artificial intelligence, many companies have undergone intense transformations and significant changes in their businesses. According to a survey conducted by IBM in its “Global AI Adoption Index 2024,” AI is becoming an integral part of organizations’ daily operations. The survey indicates that in 2024, 72% of global enterprises have already adopted AI, representing a significant leap compared to the 55% recorded in 2023.
By adopting these innovations, all company processes are being optimized, from the automation of routine tasks to complex predictive analysis. Thus, sectors such as finance, retail, healthcare, and manufacturing are at the forefront of this evolution, reaping the benefits of intelligent systems capable of processing large volumes of data, identifying patterns, and making strategic decisions with unprecedented speed and accuracy.
For Gustavo Caetano, CEO and founder ofSamba, personalization is one of the greatest advantages provided by AI. “By analyzing large volumes of data in real time, AI solutions can understand consumer behavior and offer experiences tailored to their preferences and needs. This ability to personalize service on a large scale increases conversion rates, in addition to strengthening the relationship between brand and consumer, promoting loyalty and improving the company’s reputation in the market,” he explains.
When discussing the use of this technology in the events sector, the approach has not only drastically optimized customer service time but also increased conversion rates by offering personalized and instant support. “The chatbot can understand user intent, answer complex questions about events, seating, and prices, and proactively guide the customer through the entire purchasing process. In this way, AI allows for processing a much larger volume of transactions with greater accuracy, resulting in increased sales and customer satisfaction,” notes Gustavo Soares, COO and Partner ofBilheteria Express, a digital platform that offers automated solutions for ticket purchasing and management.
When discussing AI in companies, we cannot ignore the topic of Mental Health. With the enforcement of NR-1, which establishes guidelines for workers’ mental health, organizations have been investing in tools like chatbots, which provide a space for active and personalized listening for employees. EmpatIA has the mission of being a real and accessible support point within companies. It is a place where employees can speak and be heard without judgment before emotional burnout escalates. The solution humanizes relationships, assists HR, and also contributes to compliance with legal requirements, such as NR-1,” says Rafael Sanchez, CEO and founder ofDigital Evolution, a technology company with AI solutions applied to business efficiency through automation and virtual assistants for SMEs (Small and Medium Enterprises), freelancers, and business networks.
Another delicate and extremely important issue is ethics and transparency in the treatment of data collected via AI. In this regard, there are solutions on the market that seek to optimize tasks and offer LGPD (General Data Protection Law) compliance consulting for companies of all sizes. According to Ricardo Maravalhas, CEO and founder ofDPOnet, a company whose purpose is to democratize, automate, and simplify the LGPD compliance journey, AI is here to stay. “Companies want agile and accessible solutions. With AI tools, it is possible to perform real-time analyses of needs and bottlenecks. Moreover, investing in specialized solutions not only helps companies stay within the law and avoid fines but is also powerful in protecting their reputation,” emphasizes the CEO.
The application of artificial intelligence in corporate environments has also transformed how meetings are conducted. Today, we have AI-powered meeting assistants, which are gaining prominence by automating tasks such as speech transcription, identification of key topics, summarization of decisions, and even task assignment to participants. “These solutions allow companies to have shared knowledge management asynchronously and, from there, regain ownership of the content they are delivering to the market. Additionally, tools like these help save time and ensure that the most relevant information is recorded and shared accurately,” reflects Rodrigo Stoqui, Country Manager oftl;dv.
Finally, with the expansion of technologies, companies’ responsibility to ensure digital security also grows. Paulo Lima, CEO ofSkynova, a company specializing in cloud solutions, corporate email, and digital security, explains that large-scale data collection and processing require robust mechanisms to protect user privacy and prevent leaks of sensitive information. “In this scenario, AI tools focused on data protection have gained traction, mainly because they offer quick diagnostics, automated alerts, and reports that facilitate preventive action,” he analyzes.
