The expansion of data automation systems, big data, and specialized artificial intelligence models places us once again in a moment of major technological transformation. We see exponential growth in the AI market — a study by Grand View Research indicates an annual growth rate of 37.3% until 2030. From retail to healthcare, these applications continue to expand each year, helping businesses and customers improve their processes and certain decision-making.
The financial market is no exception. ‘By investing in automation and AI technologies, one sees not only internal benefits, such as streamlined and more agile operations, but also significant improvements in customer experience, delivering real value gains,’ says Willian Conzatti, co-founder of Concrédito, a fintech specializing in payroll loans and accessible financial solutions. ‘This technological transformation drives company growth and, I dare say, the entire market, as it improves competitiveness and service offerings,’ he continues.
Below, the expert lists the main benefits of technology, based on his experiences leading the fintech. Check them out:
1. Faster and more efficient service
With process automation, customers enjoy faster service. AI enables record-speed transactions, such as service contracting, without human intervention. This means less bureaucracy and more convenience for users, who can address their needs quickly and securely.
2. Personalized solutions
Artificial intelligence can analyze vast amounts of data in real time, allowing fintechs to understand each customer’s specific needs. As a result, companies offer tailored solutions that align with the profile and expectations of service seekers. This customization ensures a unique, high-quality experience—providing access to solutions that meet not only current needs but also potential future demands.
3. Reduced costs and more competitive conditions
Automation lowers operational costs—a benefit that can be passed directly to customers. With more efficient processes, companies can offer better terms than competitors, such as reduced fees and flexible deadlines, making their products and services more accessible to target audiences.
4. Fluid communication and anticipating needs
No more generic responses. By quickly addressing queries and requests—with appropriate dialogue based on the institution’s previous interactions, a skill acquired through machine learning—, AI enables more efficient communication with consumers.
The technology anticipates needs, offering solutions even before the customer identifies problems. This establishes a relationship of trust and closeness, reinforcing customer satisfaction.
5. Security and reliability
Automation and AI also ensure greater security in operations. With advanced data analysis systems, it’s possible to identify and prevent potential risks, protecting customer information and interests. This reliability is essential for those seeking peace of mind when engaging financial services.
