The efficient generation of leads is, without a doubt, one of the most intense pain points in the digital market. The Sales Market report states that more than half of sales professionals struggle with this stage of customer acquisition. With this in mind, Mazukim, a company specialized in integrated digital marketing solutions, has just launched HelpKim, an intelligent platform focused on automating the management and qualification of leads.
“We understand that lead generation is one of the most time-consuming and complex stages of a marketing strategy. Our goal with HelpKim is to provide a platform that allows businesses not only to organize sales but also to do so in an intelligent and automated way,” says Danilo Mazuquin, CEO of Mazukim.
Developed with a proprietary methodology, without using third-party programming, HelpKim was designed to maximize companies’ results. By efficiently qualifying leads and eliminating manual processes, it ensures that user attraction is enhanced and, consequently, more relevant to corporations. Through continuous interaction, the system can train Google algorithms to make the process even more assertive.
Thus, the solution adapts to the needs of each organization and remains constantly updated. With a design that allows for simple changes to layout and security, it ensures that the version of the software used is always the most modern and secure. “Dealing with the early stages of the funnel is complicated, but dealing with a tool that is complex to use is not much help either. We want to be the comprehensive support for professionals,” reflects Mazuquin.
The platform also includes features such as organizing leads by sales funnel stage, simple monitoring of sales teams, and the use of artificial intelligence to suggest improvements in workflows. The goal is to help companies overcome underperforming funnel stages and create more efficient cadence flows, always aligned with the business’s strategic objectives.
From time optimization to improved decision-making accuracy, the software automates repetitive tasks and allows for tracking, helping teams focus on interactions that truly make a difference in closing deals. With 94% of companies already using digital marketing in Brazil, according to the Digital Results research, Mazukim seeks to empower organizations of all sizes to be more competitive in today’s dynamic market.
