With growing concerns about sustainability, reverse logistics has become an essential tool for companies seeking to reduce their environmental impact and promote material reuse.
Carlos Tanaka, logistics expert and founder of PostalGow, a company operating in the telecommunications logistics sector for 25 years, this model has gained traction in Brazil, especially in retail, where the high volume of returns and waste requires efficient strategies. “Reverse logistics is not just a compliance issue. It is a strategic opportunity to generate economic and environmental value simultaneously,” he points out.
The concept involves the process of collecting, reusing, or properly disposing of post-consumer products and waste. According to the Brazilian Logistics Association (Abralog), the sector has expanded by 18% in the last two years, driven by stricter environmental legislation, such as the National Solid Waste Policy (PNRS), and consumer pressure for sustainable practices.
Companies adapt to the circular economy model
The implementation of reverse logistics has been one of the main ways for companies to align with the concept of a circular economy, where discarded materials are reused to avoid waste. A PwC report indicates that 73% of large Brazilian companies already have structured reverse logistics programs, mainly in the electronics, fashion, and food sectors.
In the fashion sector, the reuse of fabrics and proper disposal of textile waste have been priorities. Major retailers like C&A and Renner have implemented used clothing collection programs in physical stores, encouraging material recycling. According to FGV, initiatives like these can reduce operational costs associated with acquiring new inputs by up to 20%.
The pressure for sustainable practices doesn’t just come from regulatory norms. According to an Ipsos Institute survey, 72% of Brazilian consumers consider sustainability a decisive factor when choosing products and brands. The study also points out that visible reverse logistics practices can increase customer loyalty, especially among younger generations.
“When customers see that a company is committed to product reuse and waste reduction, it creates a positive impact on the brand’s image and builds a competitive edge,” emphasizes Tanaka.
In the electronics sector, component recycling is a strategy that reduces environmental impact while mitigating financial risks associated with environmental sanctions.
Technology is an ally in efficient reverse logistics
Technological advancements have also been crucial in optimizing reverse logistics processes. Artificial intelligence tools and IoT (Internet of Things) sensors have helped companies track equipment in real time and predict return demand, increasing operational efficiency. According to McKinsey data, applying technology to logistics processes can reduce total operational costs by up to 25%.
PostalGow, for example, uses dynamic routing algorithms to optimize equipment collection. “The combination of technology and sustainability is the natural path for companies that want to grow responsibly,” highlights Tanaka. The company has also adopted practices aligned with ESG (environmental, social, and governance) criteria, ensuring all process stages meet required environmental standards.
Although progress is evident, implementing structured reverse logistics still faces challenges, such as a lack of adequate infrastructure in some regions and the need for high initial investments. “The financial return of reverse logistics is clear, but many companies still hesitate to adopt these practices due to initial costs,” explains Tanaka.
However, the outlook is positive. A study by the International Finance Corporation (IFC) indicates that by 2030, the global circular economy market could reach $4.5 trillion, driven by the adoption of sustainable practices. In Brazil, the reverse logistics sector is expected to grow by an average of 15% annually, alongside the expansion of government and private programs focused on the green economy.
For Tanaka, the key lies in combining technology, innovation, and environmental responsibility. “Companies that can integrate these three pillars will lead the way in building a sustainable and profitable business model,” concludes the expert.
