In times of tight budgets and ambitious goals, companies of all sizes have been seeking creative and fast ways to grow. One of the most used concepts in this scenario is Growth Hacking. Born in 2010, this approach blends marketing, data analysis, and product development to drive accelerated business growth, especially for startups and early-stage companies.
The proposal is simple: grow more while spending less. To achieve this, it’s necessary to test strategies, automate processes, and act quickly. More than a technique, it’s a mindset focused on experimentation and continuous improvement.
Below, Raphael Lassance, partner and mentor at Sales Clube, Brazil’s largest sales community, highlights 8 fundamental steps to apply Growth Hacking in a practical way, check it out:
1. Establish a clear growth objective: the first step is to define what you want to achieve. It could be increasing the number of users, improving conversion rates, or raising the average ticket size. With a well-defined goal, it becomes easier to direct efforts;
2. Deeply understand who your customer is: knowing who you’re talking to is essential. This includes understanding habits, pain points, needs, and motivations. The more details you have, the better your tests and approaches will be;
3. Map the entire customer journey: from the first contact to retention, identify friction points and opportunities for gain. Often, small changes in specific stages generate significant impacts;
4. Test constantly: creating hypotheses and validating them through testing is the foundation of Growth Hacking. It’s worth testing everything from button changes on the website to new campaign formats and sales approaches;
5. Base decisions on real data: intuition helps, but data shows the way. Metrics like conversion rate, CAC (Customer Acquisition Cost), and LTV (Customer Lifetime Value) should be closely monitored;
6. Automate whatever you can: automation tools allow scaling without increasing operational costs. This applies to emails, internal processes, prospecting, and customer service;
7. Explore alternative growth channels: beyond traditional marketing, it’s worth betting on strategies like referral marketing, strategic partnerships, content, and SEO. Often, the right channel makes all the difference;
8. Learn from mistakes and scale successes: Growth Hacking is about trial and error. Therefore, it’s crucial to track results and keep what works, discarding what doesn’t bring returns.
“Growth Hacking presents itself as a strategic alternative for those who want to grow intelligently, testing hypotheses quickly and learning from each step. This approach has established itself as a viable and necessary path for companies looking to scale without relying on large investments. The secret lies in starting small, learning fast, and never stopping optimization,” says Raphael Lassance.
