The YouTube channel of Goiás-based startup Poli Digital has reached the milestone of 8,000 followers, solidifying its relevance as a space dedicated to current and essential topics in Brazil’s digital communication market. Focusing on sales strategies through WhatsApp and Instagram, automation, and the use of chatbots, the channel has become a reference for businesses and entrepreneurs looking to understand and apply emerging trends in customer relationships.
Conexão Poli Digital, a monthly podcast broadcast on the channel, brings in experts to discuss topics such as customer loyalty, marketing strategies, artificial intelligence, and how to boost sales, while instructional videos provide detailed guidance on how to make the most of digital tools in business.
Among the topics covered, the use of chatbots has stood out in some broadcasts, presenting itself as an essential tool to optimize communication between brands and consumers. Recent data shows that 64% of Brazilians already prefer to resolve their needs through messaging apps like WhatsApp and Telegram. This behavior, coupled with the fact that 80% of consumers prioritize immediate problem resolution, reinforces the importance of technologies that promote fast and effective interactions.
“The use of technologies like chatbots simplifies customer service, saves time, and improves the customer experience. It’s a solution that meets the demands of an increasingly connected consumer,” explains Alberto Filho, CEO of Poli Digital, who has contributed to this transformation by integrating tools like WhatsApp’s official API, allowing businesses to automate customer service without losing personalization.
Other technologies have also been the subject of instructional videos, including solutions that increase conversion rates, prevent cart abandonment, and enable transactions directly on WhatsApp, Instagram, and Facebook Messenger. This functionality is unique to Poli Digital, facilitating transactions between businesses and customers.
“A smooth and efficient shopping experience makes a difference in making online sales, keeping customers satisfied, and growing sustainably. Studies show that retaining a customer costs up to five times less than acquiring a new one, and technologies that promote fast and satisfactory interactions are crucial in this process,” highlights Alberto.
According to the CEO, the channel’s purpose is to help entrepreneurs sell more and better, making digital interactions as engaging and effective as in-person ones.
Check out the channel: https://www.youtube.com/@poli.digital
