As companies face growing cyber threats and stringent compliance requirements, it becomes increasingly essential for the market to have the support of IT service providers (MSPs) capable of ensuring managed security for their data and operations. This is the bet made by the vast majority of leaders in this type of company worldwide, according to the study The MSP Horizons Report 2025. The report shows that 90% of executives surveyed anticipate an increase in revenue from their cybersecurity services over the next three years. This scenario represents a ten percentage point increase compared to the 80% recorded last year. The study was developed by N-able (NYSE:NABL), a leading provider of cloud-based software solutions for managed service providers.
The expectation of increased earnings from cyber protection services is shared by Brazilian companies like ADDEE, the national leader in providing management, monitoring, data protection, and security solutions for IT service providers. According to the company’s CEO and founder, Rodrigo Gazola, this year ADDEE will focus strategic efforts to further enhance its security operations in partnership with N-able, of which it is the exclusive representative in Brazil.
“Solutions like EDR, MDR, Backup, and DNS Filtering will be the focus of communication and campaigns, accompanied by enhanced technical support and training for providers,” he said.
SaaS Backup advances and demands adaptation
One of the growth areas most highlighted by respondents in the MSP Horizons Report was so-called SaaS Backup, referring, for example, to applications like Microsoft 365, Google Workspace, or Salesforce. Among the executives surveyed, 53% said they would adopt this practice in the future.
Based on the responses, the researchers assess that the future of backup and disaster recovery is being shaped by significant movement in this industry. They state that RMM (Remote Monitoring and Management) providers are acquiring or building backup technologies, just as corporate providers are acquiring players focused on small and medium-sized businesses (SMBs) and vice versa. In this scenario, the perception is that backup also offers MSPs the opportunity to expand their total addressable markets due to its strong potential resale movement.
Gazola explains that, in Brazil, RMM was the catalyst for operational change among managed IT service providers, enabling remote monitoring and management of environments, which transformed IT service delivery.
“These solutions remain strategic for ADDEE, as they represent the foundation for MSPs to deliver added value to clients. Fifteen years ago, these solutions were scarce or expensive in the national market, and we were able to bring about a transformation in how companies viewed their operations and services. Even today, we continue to do this work,” he affirms.
To conduct the MSP Horizons Report, over 450 MSPs from all continents were asked to provide feedback through an online questionnaire distributed by N-Able and Canalys via its Candefero website. Contacts were made between October and November 2024, with Canalys also interviewing 16 companies in the sector during the process, providing qualitative feedback on key topics and trends in the IT market.
