For this year’s Father’s Day, Giuliana Flores projects a significant increase in sales, with an expected growth of 15% compared to 2024, representing over 8 thousand deliveries and an estimated average ticket of R$ 235.
Among the most sought-after products for Father’s Day, flowers continue to lead, representing 30% of the total expectation. Chocolate and breakfast baskets come next, with 32% of the sales forecast. Following closely on the list are special kits with 20%, chocolates with 5%, and miscellaneous items with 13%. The combination of floral arrangements with other items has gained traction, showing that consumers are increasingly looking for emotional and personalized options to honor their fathers.
The company boasts a robust portfolio of over 10 thousand products, offering options for all types of fathers. Beyond traditional flowers, which remain a symbol of affection and care, the brand provides a wide variety of gifts, such as books, plush toys, beverages, chocolates, and even recently launched in-house edible items. The diversity of the catalog allows each consumer to find a unique and personalized way to show affection on Father’s Day.
The strengthening of sales during holidays like Father’s Day has been indispensable for the company’s growth strategy. In 2025, the company projects reaching 800 thousand deliveries, betting on special occasions as a lever for its results. The positive performance reflects not only in numbers but also in the brand’s commitment to a diversified product portfolio, excellent customer service, and efficient logistics. Present nationwide, the company offers express deliveries that, in some regions, are completed within up to 3 hours.
“Father’s Day is an opportunity to recognize the care and presence of those who have always been by our side. Our goal is to go beyond the gift and provide a way to express affection and gratitude—we want to help people strengthen bonds with those they love,” says Clóvis Souza, founder and CEO of Giuliana Flores.
