Giuliana Flores, one of the largest flower shops in Latin America, projects a 15% increase in sales during Christmas compared to the same period in 2023. The significant rise in orders reflects the digital retail sector’s optimism for the most important commercial date of the year. According to data from the Brazilian Electronic Commerce Association (ABComm), this business model is expected to generate R$ 23.3 billion, representing a 9.8% growth.
To celebrate, Giuliana Flores has prepared a selection of products on its website starting at R$ 49.90. These are perfect items for giving gifts during Secret Santa exchanges, family gatherings, or year-end celebrations with friends. The offers are valid only for e-commerce, which delivers nationwide. Additionally, new December subscribers to the Clube da Giu will receive a small Christmas tree.
The brand, which offers over 10,000 SKUs for immediate delivery across the country, is betting on increased sales of specific products this Christmas, such as breakfast baskets, holiday gift baskets, flower bouquets, and baskets with wines and chocolates.
“Christmas is a time when people look for unique gifts to surprise and touch the hearts of their loved ones, and we always see a sales increase during this season. At Giuliana Flores, we dedicate ourselves to creating memorable and meaningful experiences with our products. It’s a joy to be part of our customers’ special moments,” says Clóvis de Souza, CEO and founder of the company.
