Growing at an accelerated pace, Giuliana Flores aims to expand its team of employees. Latin America’s largest flower shop grew by 20% in 2024 and plans to repeat this number this year. The goal is to complete 800,000 deliveries by the end of the year, and expanding the workforce will be essential. The first half of the year includes important dates such as Easter, Mother’s Day, and Valentine’s Day. The forecast is to hire around 200 employees, covering both the e-commerce operation, which serves all of Brazil, and physical stores located in São Paulo (SP) and the surrounding region.
The company operates a network that serves 1,020 cities across Brazil. Focusing on excellence, many deliveries can be made in as little as three hours in some regions. Over 2.5 tons of flowers are sold per month. Additionally, the company has expanded its catalog and now offers a portfolio of 10,000 items on its website, including flowers, balloons, plush toys, chocolates, special gift baskets, kits, and even books.
With a 2,700 m² distribution center in São Caetano do Sul (SP), capable of fulfilling 85% of orders within one hour, the company maintains partnerships with 800 flower shops. Furthermore, there are 300 marketplace partners, expanding its operational network. There are also six cooling chambers to ensure product quality and freshness.
Far beyond digital
The company has nine physical stores (São Caetano, Santo André, Mooca, São Bernardo, Tatuapé, Guarulhos, Higienópolis, Perdizes, Moema, and Vila Nova Conceição) and four proprietary kiosks. The opening of physical establishments is an innovative strategy that goes against the trend of other brands, launching the physical version after e-commerce. In fact, these spaces complement the virtual environment, as many people still prefer to shop in person. The goal is to expand operations and attract an even larger customer base.
In addition to stores located in various parts of São Paulo and the Metropolitan Region, the company has installed 15 vending machines in high-traffic locations such as airports, theaters, and event centers. This measure offers customers the convenience of shopping at any time. It is an innovative initiative that demonstrates the brand’s commitment to meeting the needs of a diverse and demanding audience in the fast-paced daily life of big cities.
“Our goal is to expand the services offered and improve customer service, both online and offline. We have high expectations for 2025, and our aim is to meet the growing demand for special gifts. To handle this demand, we will strengthen our team,” says Clóvis Souza, CEO of Giuliana Flores.
