Seventy-five percent of new analytics content will be contextualized for intelligent applications through Generative Artificial Intelligence (GenAI) by 2027, enabling a composable connection between insights and actions, according to Gartner, Inc.
“We are moving from an era where analytics tools helped business professionals make decisions, to a future where analytics powered by GenAI will become perceptive and adaptive. This will enable dynamic and autonomous decisions that have the potential to transform enterprise and consumer software, business processes, and operating models,” says Georgia O’Callaghan, Gartner Director Analyst.
A Gartner survey of 403 analytics or Artificial Intelligence (AI) leaders, conducted between October and December 2024, revealed that over 50% report their companies use AI tools for automated insights and natural language queries (Natural Language Generation – NLG) for analytics or AI development. Even with these capabilities, the static nature of current analytics often fails to deliver truly dynamic and automated results.
Gartner predicts that augmented analytics capabilities will evolve into autonomous analytics platforms by 2027, which will fully manage and execute 20% of business processes. The perceptive future of analytics will deliver benefits by being proactive, collaborative, connected, contextual, and continuous.
AI-powered perceptive analytics
“Perceptive analytics will use AI agents and other GenAI-powered technologies to continuously monitor evolving conditions and perceive the target environment, such as changes in the market and customer behavior or supply chain disruptions,” says O’Callaghan.
“Guidance and analysis can then be autonomously adjusted in response, creating a more resilient and responsive analytics infrastructure. As these capabilities emerge and are adopted by enterprises, their potential to reshape business operations and drive growth will only expand.”
Comprehensive risk of perceptive analytics
According to Gartner’s research, the comprehensive risk that applies to analytics perceptive is over-reliance on autonomous actions without sufficient validation, which may result in unintended negative consequences, reputational damage, and regulatory scrutiny.
The risk of ‘agent drift’ is a serious concern, where a system’s insights and actions gradually deviate from desired outcomes due to evolving data or unforeseen interactions. Gartner states that guardian agents are emerging to address this inherent problem in AI systems. These agents monitor and specifically enforce policies and rules to ensure systems operate within a set of protective barriers.”
“Creating guardian agents will need to be a major focal point of new governance initiatives for Data & Analytics (D&A) leaders, as analytics agentic and perceptive become the standard form of automated insights delivery across all platforms,” adds O’Callaghan.
Topics like this and others exploring the evolving landscape of risks and strategies, along with automated insights practical insights on how to address the challenges of increasingly complex cyber environments will be highlighted at the Conference Gartner Security & Risk Management, which will take place on August 5th and 6th in São Paulo. More information is available at: https://www.gartner.com/pt-br/conferences/la/security-risk-management-brazil
Gartner clients can read more in “Perception is the New Superpower for the Future of Analytics and BI“. Additional information is available in Gartner’s free webinar “The Gartner Top Data & Analytics Predictions for 2025“.
