Design and marketing will undergo significant transformations driven by technological advancements and changing consumer expectations. Some trends that are not yet widely implemented in 2025 but will be essential by 2030 include design for the metaverse, full integration of artificial intelligence (AI) in business, and advanced sustainable practices.
As experts in the field, Thalles Santos, a graphic designer and marketing analyst and founder of Studio Arcora, and Myke Pereira, a journalist and marketing analyst, highlight that companies’ success will depend on their ability to adapt to these changes. The future of design and marketing is being shaped now, and those who understand and apply these trends will come out ahead in the next decade.
“Design for the metaverse, for example, will gain momentum as devices like the Apple Vision Pro popularize immersive experiences. Creating engaging digital environments will be a competitive advantage for brands seeking deeper interaction with their consumers.
At the same time, AI-generated designs, such as customized logos and interfaces, will be a practical and accessible solution, allowing companies to save time and resources without compromising creativity,” analyzes Thalles Santos.
Another key point will be sustainability in design. The pressure for environmentally responsible practices will encourage companies to adopt circular design, using recyclable materials and reducing waste. “Brands that invest in this approach will gain greater market acceptance and add value to their products,” adds Thalles Santos.
Beyond design, marketing will also evolve, explains Myke Pereira. The personalization of experiences, driven by advanced data and AI, will be a consumer expectation. “Companies that have not yet fully integrated these technologies into their strategies will need to adapt quickly to remain competitive. The use of blockchain to ensure transparency in campaigns and the application of big data to predict consumption trends are examples of innovations that will become increasingly common,” Pereira believes.
In the paid traffic landscape, ads on platforms like Google Ads and Meta Ads will continue to be essential tools for testing and validating these new trends. A/B testing can assess the acceptance of innovative designs, while user behavior analysis will provide valuable insights for campaign optimization.
