With the arrival of Carnival, many revelers see online stores as an alternative to buy their costumes, make hotel reservations, or even purchase tickets to enjoy the long holiday. According to a survey conducted by the National Confederation of Commerce of Goods, Services, and Tourism (CNC), the holiday is expected to generate over R$ 12 billion, and if the estimate holds true, economic activities related to the period will reach a financial volume 2.1% higher than in 2024.
With this projection, companies should be aware of the risk of fraud during this period, as the number of financial transactions grows exponentially and increases the chances of significant revenue losses. To address these challenges, it is necessary to adopt strategies for optimizing and facilitating financial transactions, ensuring control over payments made and received, and providing customers with a simple, objective, and, above all, secure shopping experience throughout the purchase journey. Another study conducted by ClearSale showed that in 2024, it was estimated that fraudsters could profit up to R$ 10.6 million through online fraud. This indicates that, this year, the alert needs to be renewed.
Some solutions have been developed to assist professionals not only during this time of year but throughout the operational schedule of these entrepreneurs. A key example of this lies in payment orchestrationtools, which allow all enabled payment methods within each establishment to be consolidated into a single interface. This feature positively impacts the shopping journey, especially by operating intelligently and integratedly to identify and block suspicious purchase behaviors.
Its implementation enables the creation of customized user lists, helping to recognize and reduce the risks of fraudulent activity by blocking payments made by specific users and permitting payments from trusted sources, eliminating the need for screenings and ensuring a customizable experience for merchants. Additionally, payment orchestration allows the creation and management of velocity rules in transactions tailored to each business model, helping to reduce chargebacks and operational costs.
For Walter Campos, General Manager of Yuno, the world’s leading payment orchestration platform, the use of this technology during Carnival can be a game-changer for retailers, merchants, and service providers. ‘Technologies like this allow companies to take full control of operational security strategies and orchestrate a range of fraud prevention partners, ensuring they increase their conversion rates while reducing transaction risks,’ emphasizes the executive.
Fortunately, the experience gained from previous editions of Carnival allows us to invest in and utilize these resources more easily and in a simpler, more customized way. While it is not yet possible to guarantee that fraud attempts will be eliminated or reduced in the short term, the application of technologies like payment orchestration provides the full capability to prevent most of these scams from being successful during this strategic period for online sales.
