In an increasingly competitive and dynamic market, entrepreneurship without technological support is like trying to navigate without a compass. Innovations democratize access to efficient management, marketing, and customer relations. They contribute to providing clarity, scaling processes, and enabling small entrepreneurs to compete with larger companies. Whether to structure routines, automate tasks, or optimize public contact, using these solutions allows new businesses to start more organized and with growth potential.
With this in mind, Rudnei Rocha, CIO of SIS Innov & Tech, a company specializing in technological intelligence in innovation and digital transformation, listed the main platforms for those starting to venture into entrepreneurship. However, before choosing, he recommends understanding the real needs of the operation and the consumer. ‘Is there a lack of time? Organization? Slow service? From this, the choice of the ideal solution becomes clearer. It’s best to prioritize what generates quick returns: for example, a system that improves service can increase sales,’ he advises. The expert highlights the main tools for beginner entrepreneurs:
1 – Management software or ERP (Enterprise Resource Planning)Controlling operational obligations from the start is essential. Systems that integrate digital accounts with functionalities such as issuing invoices, bank reconciliation, and cash flow reports are indispensable. ‘This structure enables faster and data-driven decisions. Additionally, it frees the entrepreneur from repetitive tasks, ensuring more time to focus on what really matters: selling, innovating, and expanding. At the same time, it ensures that management meets minimum governance standards,’ explains Rocha.
2 – Trello or NotionImportant for organizing demands, projects, and workflows. These interfaces help maintain focus and ensure the team works in a coordinated manner.
3 – CanvaMakes it easy to create professional-looking visual pieces, even without prior design experience. ‘It can be used to develop social media posts, presentations, business proposals, menus, and other graphic content,’ explains the executive from SIS Innov & Tech.
4 – Robotic Process Automation (RPA) platformsEspecially useful in sectors like retail, food, education, and services dealing with end consumers. ‘Among the activities that can be automated are responses via WhatsApp or Instagram, issuing tax documents, scheduling, sending marketing emails or welcome messages, and integrated inventory and order management,’ exemplifies Rocha.
