According to a survey by Opinion Box, in partnership with Octadesk, free shipping is one of the main factors in purchasing decisions, influencing around 67% of consumers. With this in mind, Free Shipping Day was created, celebrated on April 28th in Brazil. The initiative is seen as an effective strategy for attracting and converting customers, offering them a clear advantage: saving on shipping costs.
“For retailers, it represents an opportunity to increase product visibility and win new customers. However, the success of the initiative depends on strategic planning and attention to logistical and operational details,” says Juliana Vital, Global Chief Revenue Officer of Nubimetrics, a platform that empowers sellers and major brands with intelligent data.
According to the expert, offering free shipping can make a difference at the moment of purchase. However, it is crucial that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margins, and set prices strategically. And this factor has a motivation: the shopping experience has become an increasingly decisive factor for consumers, as, according to a study by Ecglobal, over 60% of consumers say it directly influences their decisions.
“It is essential that retailers take advantage of the date to analyze their audience’s behavior and use market data to make more assertive decisions. With organization and a focus on the consumer experience, the celebration can become a pivotal moment for sustainable business growth in the digital environment,” says the professional.
To help boost revenue, Juliana also explains that other points cannot be overlooked. “Fast delivery time is very relevant to consumers, as are clear information, seller reputation, and reliability in the shipping process. Paying attention to these points can ensure not only success on Free Shipping Day but also long-term customer loyalty,” concludes the CRO.
