The research conducted by Neogrid, a technology and data intelligence ecosystem that develops solutions for consumer chain management, in partnership with Opinion Box, a leading company in market research and customer experience technology, reveals a positive perception among Brazilian consumers regarding the use of artificial intelligence (AI). The data indicates that more than half of the respondents (51.5%) believe that AI can contribute to fairer pricing on supermarket shelves.
According to the survey titled “Retail Food Shopping Habits,” 79.4% of respondents consider the prices they currently pay “unfair.” In this context, the Neogrid/Opinion Box study highlights the opportunity for retailers to increase transparency in product pricing. This is because the majority of respondents (95.8%) stated they would be more satisfied if there were greater clarity about price formulation and knew the justification for each.
AI can suggest price reductions
The research also points out that technology is considered a key ally in collaboration between industries, distributors, and retailers. According to Predify, Neogrid’s solution specialized in AI-based pricing the survey results highlight the importance of continuously monitoring consumer behavior and developing strategies to remain competitive in the market.
A Predify analysis shows that AI can suggest price reductions for up to 15% of products. For example: a 1% price reduction can lead to increases of up to 27% in revenue, 25% in demand, and 18% in profit. This demonstrates the positive impact that strategic price adjustments can have when supported by advanced technologies like AI.
“Companies that do not collaborate with their partners risk falling behind. AI is an important ally that transforms precise data into decisions, helping us predict trends,” explains Bruno Maia, Head of Data and AI at Neogrid. “When industry, retail, and distributors share information, everyone benefits from improved planning, optimized inventory, and more efficient deliveries.”
Profile of respondents
The survey was conducted online through the Opinion Box Respondent Panel between June and July 2024, with over 2,000 people from across Brazil aged 16 and above and from all social classes who are fully or partially responsible for household shopping.
