With rising inflation, food and beverages are already emerging among the most sought-after products in Consumer Day promotions on March 15, according to a survey conducted by platforms Bling (ERP), Tray (e-commerce), and Octadesk (customer service), which belong to LWSA. However, smartphones, electronics, fashion, and beauty still lead the list of buyers’ preferences.
With attractive discounts that draw in shoppers, Consumer Week has become an increasingly strategic date for retail. According to Thiago Mazeto, director of Tray, Consumer Week has gained importance in recent years as it is the first event of the year that allows a boost in retail sales. ‘At the beginning of the year, consumers are recovering from year-end festivities and facing early-year commitments like IPVA, property taxes, and school supplies, which, of course, affects sales in some sectors. Consumer Day acts as a kind of early-year Black Friday that drives sales growth,’ he explains.
Online SMEs operating through Tray and Bling platforms saw an 18.3% increase in sales in March 2024 compared to the same period in 2023. ‘This is a strategic moment for entrepreneurs to boost sales, but it’s essential that planning starts earlier. Consumer Day, like other seasonal retail events, requires careful preparation to maximize sales potential,’ says Marcelo Navarini, director of Bling.
In March last year, the shipping platform Melhor Envios recorded 1.8 million packages shipped by entrepreneurs.
Check out the most purchased products during the period:
- Home appliances – refrigerators, stoves, and washing machines;
- Electronics – smartphones, notebooks, and televisions;
- Clothing, footwear, and accessories – clothes, bags, jewelry, and watches;
- Food and beverages;
- Pharmacy, beauty, and fragrance items – cosmetics, perfumes, and personal care products.
Online shopping gains ground and demands retail adaptation
Another survey, CX Trends 2025 by Octadesk, highlights that 77% of Brazilian consumers prefer to shop online, while the preference for physical stores dropped by 3 percentage points compared to last year, standing at 64%.
The CX Trends 2025 research reveals that, in addition to convenience, factors like free shipping (62%), product quality (56%), and competitive pricing (53%) are decisive in choosing the purchasing channel. The main acquisition methods include online stores (68%), marketplaces (66%), WhatsApp (30%), and Instagram (28%).
Moreover, personalization of the shopping experience has played a crucial role. Six out of ten consumers say personalization and artificial intelligence influence their purchasing decisions. ‘Today, beyond quality or efficiency, consumers want an experience that understands and connects with their needs. Technology should be used as an ally to enhance human service, not replace it,’ emphasizes Rodrigo Ricco, founder and general director of Octadesk.
