Giuliana Flores, the largest e-commerce of flowers and gifts in Latin America, projects a 20% growth in sales during this Easter period – one of the most heartfelt dates on the calendar. For those who still think flowers don’t match the occasion, it’s worth remembering: Easter symbolizes rebirth, and few things represent that as well as flowers. The brand has prepared a special selection of products with options starting at R$49.90 on their website. It’s noteworthy that the expected average ticket is R$215, which reinforces the trend of gifting with affection and meaning.
The sales expectation data shows a clear preference for classics: flowers are expected to account for 70% of sales during the period, reinforcing their symbolic and emotional power for the occasion. Combinations of flowers with gifts make up 20%, showing a trend of consumers looking for more complete and affective experiences. Breakfast baskets appear at 10%, establishing themselves as a practical and cozy option for gifting with love first thing in the morning. The scenario indicates that, this Easter, affection and meaning will continue to guide gift choices.
Why does Easter boost the flowers and gifts sector?
Easter is a special date for the flowers and gifts commerce because it carries symbolic values like renewal, rebirth, and affection – elements that connect perfectly with the act of giving. Unlike other more traditional celebrations in the sector, such as Mother’s Day or Valentine’s Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets, and personalized items. It’s an occasion that invites closeness, care for loved ones, and the creation of meaningful moments, which drives the consumption of products that express these feelings, as is the case with Giuliana Flores’ items.
Significant growth on special dates
By 2025, the company has set the goal of completing 800 thousand deliveries, betting on festive dates to boost its results. The success is evident not only in numbers but also in the commitment to a diversified portfolio of 10 thousand items on the website, excellent service, and fast deliveries. The e-commerce serves all of Brazil, with deliveries that, in some regions, can be completed in up to 3 hours.
“Easter is one of the most symbolic dates in our calendar. We understand the power affection has during this time, so we combine tradition and innovation to offer options that go beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make every delivery a gesture of care and love,” shares Clóvis Souza, founder and CEO of Giuliana Flores.
