With Mother’s Day approaching, retailers across Brazil are mobilizing to make the most of the occasion and boost revenue. Traditionally a high-sales volume date, it continues to show growth each year. According to data from the Cielo Expanded Retail Index (ICVA), sales during Mother’s Day in 2024 grew by 6.8% compared to the same period the previous year. The survey also pointed to a 7.3% increase in in-store sales and a 2.3% rise in e-commerce.
To help entrepreneurs prepare effectively, Zahra Jivá, Global Director of Sales Strategies for Pipedrive, lists five essential tips to sell more on Mother’s Day. Check them out:
1. Plan your marketing strategy
The first step to success is solid planning. Define priorities, identify your target audience, set goals, and structure promotional actions. Using tools like CRM can optimize marketing campaigns, ensuring customer acquisition and retention.
2. Use Artificial Intelligence to your advantage
Among companies that have adopted AI, 79% report increased productivity as their primary motivation, according to the report State of AI in Business. The most common AI applications among businesses include text and content creation (75%), content summarization (52%), transcriptions (29%), research (24%), and sales reporting (17%).
AI also enhances lead qualification and can improve efficiency and personalization in product demos.
3. Organize customer information
With different consumer profiles, it’s essential to use organizational tools to store and manage detailed customer data. This allows for a more personalized approach, increasing conversion chances.
4. Invest in long-term relationships
Beyond attracting new customers, maintaining a strong bond with existing ones is crucial. Building trust fosters loyalty and creates continuous sales opportunities throughout the year. Run promotions, share discount coupons to also capture the attention of those already familiar with your product.
5. Use data to your advantage
Collecting and analyzing qualitative customer data is vital to understanding their motivations and needs. These insights can be crucial for closing sales and ensuring Mother’s Day success. AI-powered CRMs will increasingly deliver hyper-personalized experiences by analyzing vast datasets and adapting each interaction to individual customer preferences and behaviors.
