Entrepreneurship has become one of the most sought-after professions for Generation Z. A study by the Federal University of São Paulo (Unifesp), in partnership with the IDEIA Research Institute, indicates that three out of every ten Brazilian youth up to 27 years old aim to start their own business. The pursuit of knowledge in this area has also been noticed by Jumper! Careers and Languages, a teaching network offering over 40 vocational and foreign language courses, which has seen full classes for its executive course preparing this audience for entrepreneurship.
The Brazilian research also shows that education level influences interest in entrepreneurship. The higher the education level, the greater the desire to own a business.
“Institutions, whether schools or companies, are adapting to the needs of Generation Z by offering more innovative curricula, incorporating technology and entrepreneurship in the classroom, making learning more interactive and accessible. That’s why we launched the Executive Course, to prepare these young people for entrepreneurship and the job market,” explains Eleandro da Costa, CEO and partner at Jumper! Careers and Languages, who saw enrollments grow by 120% for the executive course.
The course consists of three modules, the first being junior executive, focusing on the development ofsoft skills. Students receive guidance on preparing for formal job interviews and career planning. In the second module, full executive, they engage with management and leadership content. The third module, senior executive, focuses on finance and business administration, with dynamic classes and case studies reflecting real-world daily practice.
“These innovations aim not only to attract Generation Z but also to prepare them for a constantly changing and challenging future,” says the CEO.
