HiPartners, a venture capital firm focused on retail, announces a R$6 million investment in Fintalk, Brazil’s first conversational AI, at a nine-digit valuation. This is the 7th investment by the fund exclusively focused on retail techs, whose relationship base consists of Brazil’s largest retailers, transcending capital investment into a smart money capable of catalyzing the startup’s growth strategy. Currently, there are over 80 investors, including entrepreneurs such as Sergio Zimerman, founder of Petz; Eugênio De Zagottis, board member at RD Saúde; Gabriela Baumgart, partner at Grupo Baumgart, among others.
With commercial operations beginning in 2022, Fintalk has established itself as Brazil’s first conversational artificial intelligence (AI) platform capable of understanding regionalisms, slang, and cultural nuances, offering automation solutions to over 12 million users, focused on major players such as C&A, Stone, SKY, Avenue Itaú, Porto Seguro, CIMED, among others.
HiPartners’ decision reinforces confidence in Fintalk’s technological and commercial foundation. The company developed its own artificial intelligence, ensuring full control over updates, customization, and banking security, validated by leading financial institutions—an essential criterion for enterprise clients. The impact on results makes Fintalk the market’s new favorite technology: it reduces customer service costs by 50%, cuts billing expenses by 40%, and increases sales and billing conversion by up to 25%.
The investment reinforces the fund’s commitment to accelerating technology companies with high growth potential and clear competitive advantages. Adding the startup to the portfolio will enable Fintalk to expand its leadership in the conversational AI market, grow its national and international presence, and strengthen its team with senior professionals, ensuring sustainable and scalable growth—especially in retail, where the daily challenge is to offer an omnichannel relationship that is both agile and natural, delivering clear value to retailers and their customers.
“The lack of effective communication solutions directly impacts consumer satisfaction, and most often, complex tools come with high operational costs, nearly prohibitive. Among all the players we evaluated, Fintalk stood out as the only company capable of reducing these barriers and providing clients with a much more efficient and accessible voice-based relationship. Our investment reinforces confidence in the startup’s ability to lead this sector, both in Brazil and abroad,” comments Walter Sabini Junior, CEO of HiPartners.
With consistent monthly growth of 8%, Fintalk not only doubles in size annually but also strategically positions itself to expand its market presence. This accelerated pace reflects the robustness of its business model, the growing demand for its solutions, and the efficiency in executing its strategy. In Brazil, the investment will help the company strengthen its presence and continue to be a benchmark in conversational AI for large corporations. “While global competitors treat Brazil as a secondary market, we were born here and grew because we deliver high-impact results that generate value for our clients, and together we have built major success cases with high ROI,” says Luiz Lobo, founder and CEO of Fintalk.
“HiPartners’ investment validates our mission to innovate in retail in Brazil and worldwide,” he adds. The company expects to maintain its rapid pace and continue doubling in size year after year, driven by sector growth and the continuous evolution of its solutions.
The global AI market, valued at around $200 billion in 2023, is expanding rapidly, and Fintalk is well-positioned to stand out in this scenario. Serving tens of millions of users and processing millions of daily transactions, the company offers solutions such as AI agents for customer service, sales, and billing, as well as a copilot for performance improvement.
Fintalk’s CEO and founder, Luiz Lobo, has extensive experience in the financial and technology sectors. Before founding the company, he led the expansion of disruptive acquiring platforms for millions of microentrepreneurs at Stone and Hipercard, in addition to holding strategic roles as a partner at Itaú and Stone, and as CIO of AT&T/SKY Digital Brazil. His vision and expertise have been instrumental in Fintalk’s rapid growth and consolidation as a leader in Brazil’s conversational AI market.
