Father’s Day is approaching, and with it comes one of the most relevant dates for national retail. In e-commerce, expectations are for revenues to exceed R$ 7 billion, with an average ticket estimated at over R$ 530, according to projections from consulting firm Bertholdo. This activity reinforces the date’s role as one of the most important in the second half’s promotional calendar—especially for digital retailers, who seek strategies to convert this demand into concrete results.
With this in mind, Lucas Bacic, CEO of Loja Integrada, one of Brazil’s leading e-commerce platforms, has compiled five practical tips for those who want to take advantage of the holiday momentum and boost sales efficiently. The differentiator for 2025? Artificial intelligence.
- Plan your promotional actions early
Consumer behavior has changed: today, shoppers research, compare prices, and value simple and convenient shopping experiences. Creating a promotional campaign in the weeks leading up to the holiday, with gift bundles and special conditions, can significantly increase conversion rates. ‘Today’s customers research, compare, and value hassle-free shopping experiences. Starting early is key to standing out,’ says Bacic.
- Use artificial intelligence to automate repetitive tasks
Loja Integrada has just launched Komea, a network of AI agents designed to help merchants list products, set up promotions, analyze sales, and recover abandoned carts—all with simple, conversational interactions. The app is in testing, gradually being rolled out to the platform’s merchant base. ‘Our goal is to empower small entrepreneurs with accessible and efficient technology, eliminating bottlenecks and giving them back time to focus on what really matters: selling more and better,’ emphasizes the CEO.
- Leverage smart catalogs to optimize your storefront
Those selling across multiple channels (own stores, marketplaces, and social media) face the challenge of keeping information updated and attractive. With a smart catalog, it’s possible to automate product listing and distribution, with AI-optimized descriptions, improving search engine rankings and increasing click-through rates.
- Recover sales with one click
Abandoned carts remain one of e-commerce’s biggest pain points—and one of its biggest opportunities. The automated sales recovery feature sends personalized messages to re-engage customers who didn’t complete their purchase. The process is fully automated and can significantly boost revenue.
- Combine emotion and convenience in direct channels
Content with emotional appeal, such as stories about different forms of fatherhood, has high engagement potential on social media. Additionally, WhatsApp remains one of the most efficient direct sales channels. ‘Those who combine emotion with convenience stand out and retain customers, even in competitive periods,’ Bacic says.
A new phase for e-commerce
With over 30,000 active stores selling daily, Loja Integrada is entering a new phase, heavily investing in artificial intelligence, automation, and operational efficiency. ‘We still offer everything an e-commerce platform needs. But we understand that the big leap now lies in how merchants interact with these tools,’ concludes the CEO.
