E-commerce sales during the period leading up to Father’s Day generated over R$325 million in revenue for small and medium-sized online businesses, according to data from Nuvemshop, an e-commerce platform. The number represents a 23% growth compared to 2024, when digital entrepreneurs moved R$264 million.
“Although not considered one of the strongest retail dates, Father’s Day has been gaining increasingly relevant space,” says Tiago Winter, Director of Customer Success at Nuvemshop. “Here at Nuvemshop, our goal is to bring the best tools available in the market to enable the success of each entrepreneur. That’s why, at the beginning of the year, we announced the D2C Summit, an event that will take place on September 30 and October 1, aiming to open doors and elevate the D2C market in e-commerce, especially during seasonal dates like this,” he adds.
In total, about 1.2 million orders were placed during the period. Of this amount, 500,000 were made in the week of the date alone, representing a 34% increase. The highest-revenue segments were Fashion (R$160 million), Health & Beauty (R$46 million), and Home & Garden (R$23 million).
Regarding payment methods, Pix remains the consumers’ preferred option, representing 50% of total orders, followed by credit cards with 45%.
The analysis considered sales made in the three weeks leading up to Father’s Day 2025 by Nuvemshop’s Brazilian merchant base.
