Scalability is one of the main goals for entrepreneurs looking to expand their businesses. However, in sectors like accounting, where an increase in clients typically raises workload and operational costs, adopting efficient strategies is essential to achieve profitability and competitiveness. Among these strategies, the use of technology and well-planned pricing stand out.
According to Gartner, companies that implement automation and artificial intelligence tools can reduce operational costs by up to 30%. Additionally, timely adjustments can increase revenue by up to 15% without compromising customer experience.
For Jhonny Martins, vice president of SERAC, a corporate solutions hub specializing in accounting, legal, educational, and technology sectors, the balance between innovation and market adaptation is the secret to scaling a business. ‘Technology is essential for growth. Tools like online platforms and management software help serve more clients with quality while reducing costs. However, growth requires these advancements to align with the value delivered, especially in sectors dependent on recurring services, such as accounting,’ he explains.
For the executive, adopting technological solutions allows companies to automate manual processes, improve productivity, and handle larger demands without significantly expanding physical infrastructure or teams. ‘Technologies like artificial intelligence can optimize routine activities, such as customer service and financial data analysis, freeing up time for strategic decision-making,’ says Jhonny.
Pricing is another critical factor for business sustainability and growth. According to Jhonny, adjusting prices strategically requires sensitivity to understand customer behavior and the market. ‘Avoid periods of higher financial sensitivity, such as the beginning of the year, and clearly communicate the added value of the service. When customers recognize the benefits of what you offer, they tend to value the partnership, even with price adjustments,’ he points out.
Additionally, SERAC’s vice president warns that clients who opt only for the lowest price tend to migrate easily. ‘Focus on retaining those who recognize the quality and value of your work. These clients not only stay longer but also become advocates for your brand in the market,’ he concludes.
Check out seven suggestions from Jhonny Martins for successful scaling in 2025
- Automate operational processes: invest in tools that reduce manual work and increase productivity.
- Invest in digital platforms: expand your online presence to reach new audiences.
- Use artificial intelligence for data analysis: identify patterns and make decisions based on accurate information.
- Monitor customer satisfaction in real time: feedback tools help adjust services as needed.
- Adjust prices based on added value: highlight the benefits of the service to justify planned increases.
- Plan adjustments during strategic periods: avoid times of high customer financial sensitivity.
- Focus on retaining qualified clients: prioritize those who recognize the value of your work and build long-term partnerships.
