The TikTok Shop, which officially launched in Brazil in May, has been establishing itself as a powerful showcase for digital entrepreneurs. Integrated directly with the short-video social network that already boasts over 110 million Brazilian users, the feature transforms entertainment into sales opportunities. However, experts warn: to harness the platform’s potential, more than just posting videos is required. Planning, marketing, and efficient management are essential to turn views into real conversions.
“Planning the business is essential to avoid losses, delays, or errors that could compromise the customer experience and the operation’s profitability. An integrated management system helps entrepreneurs grow consistently, ensuring sales—especially on channels like TikTok Shop—are successful,” explains Marcelo Navarini, director of Bling, an ERP system by LWSA, focused on micro and small businesses.
ERP systems allow digital entrepreneurs to automate processes like inventory control, invoice issuance, sales reconciliation, and logistics. TikTok Shop offers direct integration with Bling, facilitating synchronization between the store and the social platform. Bling is also one of the few TikTok Shop partners in Brazil that simplifies sending gifts and samples to affiliates who create content and help boost sales—one of the platform’s differentiating selling methods compared to traditional marketplaces.
“The combination of content and a well-structured operation defines success on TikTok Shop. Creators and entrepreneurs who see the channel as an extension of their digital business will have a better chance of scaling sales sustainably,” concludes Marcelo Navarini.
Check out tips to stand out on TikTok Shop
1. Connect your store to TikTok Shop with an ERPIntegration with a management system allows TikTok Shop sales to be processed automatically, with inventory control, invoice generation, and integrated logistics. This prevents operational errors and saves time.
2. Automate product controlImport your registered products, organize them by warehouse, and keep prices and stock synchronized in real time. An ERP like Bling ensures no discrepancies between what’s displayed and what’s available.
3. Optimize logistics and shippingWith integrated logistics via ERP, shipping labels can be generated automatically and tracking monitored, improving the end-customer experience and reducing delivery errors.
4. Use data to sell betterSmart dashboards help analyze which products perform best, adjusting stock and promotions based on concrete data.
5. Create videos that sellTikTok is a visually oriented platform. Invest in short videos showcasing product use, testimonials, comparisons, or behind-the-scenes content. Authentic videos with storytelling generate more connection and trust.
6. Bet on purposeful live streamsLive commerce allows selling live with real-time interactions. Plan a script, offer exclusive live discounts, and encourage comments and questions to increase engagement.
7. Develop a content strategyPost frequently, use trending music, leverage filter and hashtag trends, and engage with followers in comments. Consistency and relevance are crucial to gaining visibility on the platform.
8. Think about kits, gifts, and exclusive offersBet on bundled products, create personalized kits, apply coupons, and plan campaigns with progressive discounts to help increase the average order value.
9. Invest in TikTok adsTo accelerate reach, use the platform’s paid ads. With interest and behavior targeting, you can precisely reach your desired audience.
10. Professionalize from the startEven small entrepreneurs should think big. Adopting management tools, focusing on branding, customer service, and delivery are differentiators that build reputation and loyalty.
