Leading an innovative movement in the sports universe, ETAPP, the first craft non-alcoholic beer with 100% sports DNA, kicks off 2025 with ambitious goals. Created in 2024 to offer a new experience in the non-alcoholic beer universe and aligned with the lifestyle of athletes and sports enthusiasts, the company aims to sell over one million cans this year, reaching revenues of R$13 million and establishing itself as a reference in the segment.
ETAPP stands out by embracing a concept that goes beyond simply consuming beer: it’s about celebrating effort, dedication, and the connection that sports provide. “This is a project by people passionate about sports. When we launched the brand, we understood that celebration doesn’t need to be linked to alcohol. We created a beer that translates the athlete’s journey, whether professional or amateur, allowing them to savor their achievements along the way without compromising their performance and well-being,” highlights Eduardo Andrade, co-founder of ETAPP.
The brand’s portfolio combines variety, flavor, and very low calories—the Session IPA, for example, has only 52 calories. “From the beginning, our proposal was different. We will never have alcoholic beverages in our portfolio because we believe beer can and should be an extension of our consumers’ lifestyle. Those who choose ETAPP want flavor, quality, and a product that represents their values,” adds Andrade.
With a special focus on endurance sports, ETAPP is already present at some of Brazil’s major sporting events, serving as the official beer for competitions like IRONMAN, SP City Marathon, Circuito Atenas, Florianópolis International Marathon, and Curitiba Marathon. The brand is also betting on a retail expansion strategy and strengthening its digital presence, selling its products nationwide through e-commerce.
