EstrelaBet, one of Brazil’s leading online betting houses, announces the arrival of Luan Seixas as Head of Growth and Victor Blecker as Head of Branding. Both executives will report to CMO Renan Cavalcanti and will contribute to strengthening the company’s positioning as a technology-driven organization focused on innovation, customer experience, and responsible gaming. EstrelaBet has been expanding its executive team with talents from renowned companies such as Nubank, 99, PepsiCo, QuintoAndar, and Wildlife Studios.
With a solid background in growth strategies, CRM, and digital performance, Luan Seixas takes on the challenge of scaling the platform’s user base, improving retention rates, and maximizing results through data-driven and customer-centric initiatives. ‘I’m very excited to be part of EstrelaBet. Our challenge is to increasingly transform data into meaningful experiences, impacting the right people, at the right time, with the solution that truly makes sense for each one,’ comments Luan. A graduate in Social Communication from PUC-Rio, with MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), he has led teams at companies such as Medway, 99/DiDi Global, UOL EdTech, Descomplica, Laureate, and Limppano.
Victor Blecker takes on the role of Head of Branding with the mission of boosting EstrelaBet’s brand value in the market, highlighting its differentiators such as technology, trust, and customer proximity. ‘We will continue building a strong, connected, and innovative brand that offers a positive and responsible experience to bettors,’ he states. The executive has held senior leadership positions at Lacoste, Fisia (SBF Group/Nike), Under Armour, and Adidas in branding, sports marketing, and digital marketing. He graduated from PUC-SP and holds a Professional Certificate in Digital Marketing from Kellogg School of Management (Northwestern University).
‘We are a Brazilian technology company that puts the customer at the center of everything. We are strengthening our team with clear vision in product, innovation, and data, allowing us to create unique and personalized experiences for our audience. The arrival of Luan and Victor is part of several strategic moves to reinforce this focus,’ concludes João Gerçossimo, CEO of EstrelaBet.
