The growth of female entrepreneurship has driven concrete changes in the SEO and digital marketing market. Women are founding agencies, leading strategies, and occupying prominent positions, showing that competence and innovation go hand in hand with representation.
Journalist and SEO specialist Carolina Glogovchan heads Do Follow, an agency specialized in link building, strengthening female presence in the SEO and digital marketing market. As CEO and co-founder, she leads the company’s strategic operations alongside her husband and partner, Wellington Glogovchan, who serves as COO, in a partnership that balances entrepreneurial vision and collaborative management.
Leadership and Partnership in Do Follow’s Management
With over six years of operation, Do Follow has established itself as a national reference in backlink strategy development, SEO consulting, and optimized content, supporting companies in expanding their digital presence and achieving better results in organic search.
At the helm of executive management, Carolina brings her strategic and creative vision, while Wellington leads day-to-day operations, forming a complementary and effective leadership model.
Female Entrepreneurship in Focus
With over a decade of experience in marketing and content, Carolina oversees projects across various sectors, always prioritizing customized solutions that maximize clients’ digital authority. Additionally, she actively shares her expertise in this field on LinkedIn and Instagram, producing specialized content and showcasing her daily life as a leader and entrepreneur.
This work inspires other women to enter and excel in the sector. “I reinforce my commitment to quality while also hoping to inspire more women to venture into and occupy leadership roles in the digital sector,” says Carolina Glogovchan.
Challenges and Advances in Female Representation
Despite progress, female representation in leadership positions in Brazil is still growing gradually. According to research by Diversitera, only 35% of top leadership positions—such as executive management, directorship, and C-level roles—are held by women. The study analyzed over 90,000 respondents from 70 companies across 17 sectors between June 2022 and February 2025.
Carolina’s leadership at Do Follow highlights the importance of female representation in digital marketing—a historically male-dominated sector.
Leadership That Drives Results
Under the leadership of Carolina and Wellington Glogovchan, Do Follow continues as one of the country’s leading specialized agencies, driving brands forward through ethical and effective link building and SEO practices.
The company’s shared management model exemplifies how balanced partnerships can enhance business growth while strengthening the presence of women in prominent positions in Brazilian entrepreneurship.
About Do Follow
With over six years in the market, Do Follow is an agency specialized in backlinks. Focused on helping businesses improve their organic search results, Do Follow designs and executes link-building and optimized content strategies to enhance website authority and improve keyword rankings in Google, in addition to providing consulting services.
