Attracting and engaging customers strategically is essential for the sustainable growth of any business. In this regard, having a well-structured marketing department makes all the difference in achieving a strong market position. With this vision, Engine Brasil, a pioneer in implementing and sustaining SAP as a service in Brazil, announces the arrival of Renato Lopes as the new marketing director, with the purpose of investing in a stronger market position and effective communication.
Lopes has 20 years of experience in market operations, business development, communication, creation, and marketing. Throughout his career, he has worked in companies across various sectors, including Cacau Show, EDS/HP, Hospital Beneficência Portuguesa de Santo André, MCF Consultoria, Bento Store, and Numen, consolidating a broad and strategic view of the industry. “My arrival at Engine Brasil represents a new cycle of evolution, challenges, and innovation. I am excited to contribute with new ideas and further strengthen our market presence,” he says.
The arrival of the new marketing director aims to propel Engine Brasil to new heights, focusing on bold strategies that deliver real results, as highlighted by André Nadjarian, Vice President of Engine. “This hiring marks a strategic moment for Engine Brasil, reinforcing our commitment to innovation and growth. With an innovative vision and a focus on real results, we want to take the company even further, expanding our market presence and generating more value for our clients,” he explains.
With this addition, the company seeks to become increasingly recognized within the SAP ecosystem, driving growth strategies that expand its reach and conversion. Additionally, Engine Brasil is focused on engaging customers and partners through authentic connections, investing in innovative and impactful campaigns, and strengthening its team, ensuring an even more strategic and motivated group for future challenges.
Taking on this new challenge, Lopes emphasizes the importance of this moment in his career and shares his vision for the future. “This new phase represents a strategic step in my journey, where I bring consolidated experience, a broad market vision, and the determination to transform. It’s the beginning of a journey where learning and innovation go hand in hand. I am ready to make a difference,” he concludes.
