Eitri, the SaaS (Software as a service) company founded in 2024, has a mission to simplify app creation. Focusing on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerce businesses to develop mobile solutions with three times more productivity and one-third of the cost. Among its clients are prominent retailers, such as C&A and Toymania. The company has already reached over R$ 90 million in Gross Merchandise Value (GMV).
The growing interest in mobile e-commerce solutions and the accelerated need for digitization during and after the pandemic created many opportunities. The expectation is to reach R$ 4 million in revenue by 2025.
Its co-founders, Guilherme Martins, Daniel Zupo, and João Machado, have extensive experience in the digital commerce technology sector. The professionals worked for years in e-commerce companies like Americanas, Submarino, and Shoptime. Together, they envisioned an innovative alternative that stands out from competitors by enabling app development to be simpler, scalable, flexible, agile, secure, modular, and customizable.
How is the work developed?
The company makes app development for e-commerce businesses faster, more efficient, and more accessible. Using languages like JavaScript and TypeScript, the solution enables a single codebase for both iOS and Android platforms, eliminating the need for parallel projects. With a proprietary design system, interfaces are quickly created, and compilation occurs in the cloud, ensuring frictionless development accessible from any device. For those needing backendbackendinfrastructureserverlessis a practical option. Additionally, thedeployis instant, bypassing traditional app store approvals, giving teams autonomy to manage the entire app lifecycle independently and swiftly. Practically, Eitri provides the platform, while clients deploy and customize the app using pre-defined verticals or starting from scratch.
Squad autonomysquadsis a core principle. Each team works in its ownworkspacewith isolated code, ensuring one team’s errors don’t affect others. This approach enablesfrequent and independent deploymentseliminating traditional “release train” and aligning with fast-paced business demands. The Eitri Manager also reduces barriers for business and quality teams, offering features like QR Code testing and full user and permission control. With a single click, it’s possible to performfrequent and independent deploymentsorrollbacksensuring greater control and flexibility to deliver quick, high-quality results.
“We entered the market to simplify the lives of brands requiring high-quality mobile digital presence, especially in e-commerce. Our mission is to help companies, in partnership with agencies and vendors, develop native apps more affordably and efficiently. With proprietary technology, we accelerate the creation process, making it simple, agile, modern, and fully customizable. We aim to turn this process into a seamless experience, enabling quick and efficient execution, resulting in apps that engage users and stand out for brands,” says Guilherme Martins, Eitri’s co-founder.
The symbolism behind the name
The company name is inspired by the dwarf in Norse mythology who forgedMjölnirand other magical artifacts for the gods, showcasing exceptional skills as a blacksmith and builder. This archetypal connection with Norse mythology draws an analogy that building apps through Eitri is so fast and practical it almost feels like magic.
