Eitri, a SaaS (Software as a Service) company founded in 2024, has a mission to simplify app creation. Focusing on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerce businesses to develop mobile solutions with three times more productivity and one-third of the cost. Among its clients are prominent retailers such as C&A and Toymania. By November, the company had already reached over R$90 million in Gross Merchandise Value (GMV).
The growing interest in mobile e-commerce solutions and the accelerated need for digitalization during and after the pandemic created many opportunities. The expectation is that revenue by the end of the year will reach R$1.5 million and R$4 million in 2025.
Its co-founders, Guilherme Martins, Daniel Zupo, and João Machado, have extensive experience in the technology sector for digital commerce. The professionals worked for years in e-commerce for companies like Americanas, Submarino, and Shoptime. Together, they envisioned an innovative alternative, differentiating itself from competitors by allowing app development to be simpler, scalable, flexible, agile, secure, modular, and customizable.
How is the work developed?
The company transforms e-commerce app development into a more agile, efficient, and accessible process. Using languages like Javascript and Typescript, the solution allows a single codebase to be used for both iOS and Android platforms, eliminating the need for parallel projects. With the help of its own design system, interfaces are created quickly, and compilation occurs in the cloud, ensuring frictionless development accessible from any device. For those needing backend integration,backendthe structureserverlessis a practical option. Additionally, thedeployis immediate, bypassing traditional app store approvals, giving teams autonomy to manage the entire app lifecycle independently and swiftly. In practical terms, Eitri provides the platform, while the client implements and customizes the app from predefined verticals or starting from scratch.
The autonomy of thesquadsis a central point. Each team works in its ownworkspace, with isolated code, ensuring that potential errors from one team do not affect others. This approach enablesdeploysfrequent and independent, eliminating the traditional “release train” and aligning with the fast-paced demands of business. Eitri Manager also reduces barriers for business and quality teams, offering features like QR Code testing and full control over users and permissions. With just one click, it’s possible to performdeploysorrollbacks, ensuring greater control and flexibility to deliver fast, high-quality results.
“We entered the market with the purpose of simplifying the lives of brands that need quality mobile digital presence, especially e-commerce. Our mission is to help companies, in partnership with their agencies and suppliers, develop native apps in a more accessible and efficient way. With our own technology, we accelerate the creation process, making it simple, agile, modern, and fully customizable. We want to transform this process into a practical and straightforward experience, enabling everything to be done quickly and efficiently, resulting in apps that engage users and stand out for brands,” says Guilherme Martins, co-founder of Eitri.
Symbolism of the name
The company’s name is the same as the dwarf in Norse mythology who forgedMjölnirand other magical artifacts for the gods, demonstrating exceptional skills as a blacksmith and builder. This archetypal connection with Norse mythology establishes an analogy with the fact that building apps through Eitri is so fast and practical that it almost seems like magic.
