One of the most anticipated dates for consumers is approaching, Easter 2025 promises to bring a sea of opportunities for retail. After all, in addition to chocolates, Brazilians also invest in gifts, decorations, and seek to create magical moments for children. To stand out, it’s essential to understand consumption trends and integrate innovative technologies.
What to expect for Easter 2025 consumption?
The chocolate market faces challenges with rising input costs, but demand remains strong. The Brazilian Association of the Chocolate, Peanut, and Candy Industry (Abicab) estimates the production of 45 million Easter eggs, with 94 new releases in 2025. These data ‘make retailers’ eyes shine’ by bringing novelties to the public.
Beyond traditional eggs, consumers seek alternatives such as bars and bonbons. Additionally, the premiumfood sector, like wines and cod, is also gaining strength. Another notable trend is the preparation of special meals at home, with 55% of respondents planning to cook for the occasion, according to a Suprimaxxi survey.
“Retailers need to take advantage of the seasonal opportunity to deliver the best customer support, relying on cutting-edge technology as an ally,” comments Carlos H. Mencaci, CEO of Total IP+IA. According to data from the ‘Artificial Intelligence in Retail’ study, 47% of retailers were already using AI (Artificial Intelligence), while 53% had not yet implemented it but were considering the possibility.
Smart retail: AI multiplies profits for Easter 2025
To meet customer expectations and optimize operations, innovation is essential. In this reality, Total IP+IA offers two tools to transform the business and seize every opportunity:
- Total Chat Center: centralizes customer service, especially via WhatsApp, streamlining communication and organizing the customer portfolio.
- Artificial Intelligence:automates inventory management, sales analysis, and sending notifications, ensuring efficiency and accuracy.
The implementation of these solutions provides faster service, assertive marketing campaigns, and insights valuable insights on consumer behavior. “The pursuit of quality and differentiation drives the sector and delivers lasting results,” advises Mencaci. Betting on exclusivity, sustainable packaging, and digital experiences could be the big differentiator this year.
