The way people consume has changed — and the pharmaceutical sector is keeping up with this transformation. Buying online has become a habit, and pharmacies that recognized this are opening new growth opportunities. More than just a sales channel, e-commerce has become a bridge between the pharmacy and the customer’s life, bringing convenience, speed, and proximity.
It is with this perspective that Farmácias Digitais strengthens the digital ecosystem for pharmaceutical retail. The platform integrates solutions ranging from the creation of an online store to inventory management, marketing campaigns, delivery logistics, and marketplace connections. The proposal is clear: making digitalization accessible, efficient, and strategic for pharmacies of all sizes — from large chains to independent drugstores.
Within this ecosystem, Farmácias E-commerce offers a complete structure for pharmacies to operate their own virtual store, with direct sales support. The solution includes customized websites and apps, integration with payment systems, and digital marketing tools like Google My Business. Additionally, it constantly invests in digital media — Google, Instagram, Facebook, and TikTok — which attracts qualified traffic and generates real conversion opportunities for participating pharmacies. Farmácias Digitais also features a robust marketplace and an efficient logistics solution, enabling deliveries in about 33 minutes (depending on location), even without a proprietary fleet, enhancing service levels and competitiveness for local pharmacies.
“Having an online pharmacy today means being available 24 hours a day, seven days a week. This means customers can address their needs at any time — without leaving home,” says Rodrigo Brisolara, Executive Business Manager of Farmácia E-commerce. At the same time, pharmacies break physical barriers and connect with an audience that values convenience, good prices, and reliable service. “Numbers from a recent IQVIA study show that Brazil already ranks third in global pharmaceutical online sales, behind only Germany and the United States,” Brisolara highlights.
In addition to improving the shopping experience, e-commerce also transforms internal operations. Order automation, inventory integration, and data usage make daily operations more organized, reduce errors, and increase productivity. This allows pharmacies to focus on what truly matters: taking good care of their customers.
Another major advantage is the possibility of integrating physical and digital channels. Models like ‘buy online and pick up in-store’ have become popular, offering consumers more freedom to choose how they prefer to be served. “This strengthens relationships with the local community without losing the advantages of the online environment,” Brisolara points out.
Farmácias Digitais has the mission of turning digital into a natural extension of the counter. “Investing in e-commerce ensures a strategic digital presence. It means being closer to people, respecting their time, understanding their habits, and offering solutions that truly make a difference,” he assures.
