Brazilian e-commerce continues to expand. According to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to reach revenues of R$ 234.9 billion in 2025, representing a 10% increase compared to the previous year. This growth is driven by various factors, including accelerated digitalization and changes in consumer behavior.
With the increase in online sales, delivery logistics becomes a critical point, especially for large items such as furniture, appliances, and industrial equipment. The complexity in handling and delivering these items requires specific and efficient logistical solutions.
Challenges in delivering bulky products
The delivery of large products presents distinct challenges compared to smaller items. One of the main obstacles is inadequate infrastructure in many regions of the country, making transportation slower, riskier, and more expensive.
Another point of concern is the high costs involved, as transporting large items usually requires specialized vehicles, customized routes, and trained labor.
Additionally, heavy and bulky products are more susceptible to damage during transportation. This requires extra attention to packaging and handling. Managing exchanges or returns is also more complex in this type of operation and can directly affect customer satisfaction.
Strategies to overcome logistical challenges
To address these difficulties, many e-commerce companies are partnering with specialized carriers. Having partners who understand the care required for this type of merchandise increases the chances of successful deliveries.
Investment in Transportation Management Systems (TMS) is also growing, as it allows tracking deliveries in real time, identifying bottlenecks, and proposing operational improvements.
Another measure adopted by companies is the specific training of handling and transportation teams. This reduces the risks of damage, delays, and losses. According to Márcio Schapke, National Logistics Manager at Frigelar, the importance of partnerships dictates the success of deliveries: “careful selection of the carrier and understanding their expertise is what should be considered when hiring. Frigelar, in its Transportation Management System, has guidance for each product line, whether it’s refrigerators, mini-fridges, or wine coolers. We hold biannual meetings with carriers for training in handling, storage, and movement, aiming to reduce damage and defects.”
Importance of efficient delivery management
Delivery management, especially for bulky items, requires constant attention. Monitoring indicators such as delivery time, damage rate, and customer satisfaction is essential to identify areas for improvement. Controlling each stage of delivery prevents losses and maintains the company’s reputation.
“Every delivery process should be closely monitored, whether done by the company itself or with partner carriers. Therefore, the routine of evaluating promised delivery times, damage rates, and losses is done frequently. In the competitive e-commerce environment, maintaining continuous improvement in deliveries adds value to the brand,” mentions Márcio Schapke.
Companies that regularly monitor their logistics operations can adapt more quickly and offer a more satisfying experience for the end consumer.
Opportunities in e-commerce
Delivering bulky products in Brazilian e-commerce is challenging but not impossible. With planning, the use of technology, and strategic partnerships, it is possible to overcome logistical obstacles and ensure the customer receives the product on time and in perfect condition.
Bulky products require specific care in packaging, transportation, and final delivery. Adapting to the particularities of each type of merchandise is essential to ensure business success and customer loyalty.
