In Brazil, Valentine’s Day remains one of the most important dates for digital retail. In 2025, according to a survey by the Brazilian Association of Electronic Commerce (ABComm), the national e-commerce sector is expected to record revenue of R$ 9.23 billion in the 14-day period leading up to the celebration, a 14% growth compared to the same period in 2024, when revenue was R$ 8.09 billion.
The expectation is for 16.76 million orders, with an average ticket of R$ 550.45, higher than the R$ 506.53 recorded in 2024, reflecting consumers willing to invest more in gifts for the occasion.
Among the most sought-after products for Valentine’s Day are perfumery, fashion, electronics, flowers, jewelry, accessories, and personalized experiences. With a promising scenario, e-commerce remains the main channel for planned and last-minute purchases.
“The continued growth of Valentine’s Day reinforces that digital continues to gain ground in major holidays. Consumers are increasingly familiar with the digital journey, and dates like this highlight the importance of convenience, personalization, and fast delivery,” says Mauricio Salvador, president of ABComm.
Companies that invest in digital marketing and a good shopping experience tend to stand out. Given this, to maximize results, ABComm recommends that retailers focus on promotional actions with special kits, competitive shipping, progressive discounts, and targeted marketing, in addition to reinforcing logistics and personalized service.
Giuliana Flores expects a 14% increase in sales–
Giuliana Flores projects a 14% growth in the number of orders compared to 2024. Considered one of the most important dates in the second quarter for commerce, the occasion reinforces the brand’s optimism, expecting an average ticket of R$ 220.
For the occasion, the company bets on diversification to cater to various consumer styles. Besides vases, floral arrangements, and bouquets—expected to lead sales with 70% preference—the brand’s portfolio includes chocolates, stuffed animals, books, and other options that can be combined into personalized kits. Gift combos represent 20% of expected orders, while traditional breakfast baskets are projected to reach 10%, reinforcing variety and the emotional appeal of choices.
The strengthening of sales during holidays like Valentine’s Day has been crucial to the company’s growth strategy. In 2025, the company aims to reach 800,000 deliveries, betting on these special occasions as a driver to boost results. This positive performance goes beyond numbers and highlights the brand’s commitment to a robust portfolio of over 10,000 products, quality service, and efficient logistics. Operating nationwide, Giuliana Flores offers express deliveries that, in some locations, can be completed in up to 3 hours.
“Valentine’s Day is a special occasion for us, marked by romance in the air and the desire to celebrate love in its many forms. Flowers, especially roses, have powerful symbolism in this context—they represent passion, affection, and connection. Our purpose goes beyond selling gifts: we want to deliver emotions. It’s the perfect occasion to strengthen emotional bonds and express feelings that words often fail to convey,” emphasizes Clóvis Souza, founder and CEO of Giuliana Flores.
