Douglas Montalvao takes on the role of General Manager for Adobe Experience Cloud in Latin America and will lead the operation with a focus on expanding and strengthening the company’s presence in the region. Previously Vice President of Sales, he now has the mission to further accelerate growth in key local markets.
With a priority on new alliances and business opportunities, Montalvao will direct efforts toward strategic sectors such as finance, retail, education, healthcare, and others. His strategy is focused on Brazil and the rising Hispanic-American markets—Mexico, Argentina, Chile, Colombia, and Peru, where Adobe already has a local presence—driving the region with the goal of growing three times faster than the company’s global average and consolidating it as a growth engine for Adobe.
“I take on this challenge with enthusiasm and the certainty that, together with our team, we will accelerate Adobe in Latin America. Personalization at scale and customer-centric journeys are at the top of the agenda for CEOs of major Latin American companies. As Adobe, we want to partner with these companies to help them design and execute these strategies, ensuring more impactful digital experiences and significant business results,” says Douglas Montalvao.
Under his leadership, Adobe Experience Cloud will continue to invest in generative artificial intelligence, a technology that is redefining digital marketing and customer experience. Among the key bets is Adobe GenStudio, an innovative solution that integrates creatives and data scientists, optimizing creation, content management, and data analysis.
“Our commitment is to continue adding value to clients and partners, leading innovations such as generative AI and incorporating it into everyday business. We want to transform the digital experience that brands offer their customers, making it more personalized and impactful,” concludes Montalvao.
