The digital landscape is saturated with information and content, while AI advances at such a rapid pace that creativity increasingly needs to stand out. In this context, breaking the pattern becomes a tool to capture the target audience’s attention, drawing focus to something that stands out from the whole.
According to Samuel Pereira, CEO and founder of SDA Holding, responsible for and presenter of Segredos da Audiência, the largest digital traffic and audience spectacle in the country, the competition for attention in the digital space is disproportionate. ‘The effectiveness of this pattern-breaking approach is guaranteed. This is because what truly captures the audience’s attention is what defies convention, surprises, and sparks curiosity,’ he says.
In an environment where there’s too much of the same, it’s essential to adopt a mindset that avoids the obvious and seeks constant innovation. ‘Never start with the obvious, change your mindset, think outside the box,’ emphasizes the expert.
Breaking the pattern is becoming an indispensable strategy for brands and professionals seeking to capture the audience’s attention amid fierce competition in the digital space. It can always work, regardless of algorithm changes regarding the type of content that engages the most.
‘In the dynamic world and the countless possibilities that marketing has embraced, innovation is the key to standing out. A bold and creative approach is essential to capture the target audience’s attention,’ he says. Whether through visually striking designs or a more informal and provocative communication style, brands can achieve greater visibility by challenging established norms.
This approach not only generates curiosity and engagement but also strengthens the company’s image and creates a deeper connection with consumers. By adopting this disruptive mindset, brands can open doors to new opportunities and achieve surprising results.
