The fight against financial scams carried out by fake call centers has gained momentum with initiatives from both the government and the private sector. In this context, DMA, a company specialized in digital and visual self-service solutions for call centers, plays a prominent role with its Protect Call technology, which identifies and blocks fraudulent calls directly on smartphones. As of December 25th, the solution has reached the milestone of blocking over 4 million scam attempts.
Through a collaborative business community comprising over 150 of Brazil’s largest companies—including banks, telecommunications providers, retailers, and healthcare firms—DMA uses its technology to identify around 4,000 suspicious numbers daily, capable of executing up to 260,000 scams per day. Since the launch of Protect Call in March 2024, over 4 million scam attempts have been prevented, with expectations to block 1 million more by the end of the year.
Protect Call operates proactively, identifying and blocking fraudulent calls before they are even answered. The solution displays a visual alert directly on the smartphone screen, notifying the user of the scam attempt.
On the 19th alone, the solution prevented 380,000 scams, a significant milestone highlighting the technology’s effectiveness. Currently, 130 million smartphones in Brazil are already equipped to receive this protection, reflecting the rapid adoption by companies. ‘This accelerated adoption demonstrates the corporate sector’s commitment to addressing a critical issue that directly impacts consumers and company reputations,’ says Rui Vasconcelos, CISO of DMA.
In addition to creating a dedicated business unit for security, DMA continues to invest in ongoing improvements and expanding its operations. ‘Our goal is to transform the relationship between businesses and people, ensuring that scam attempts become increasingly ineffective,’ emphasizes Rui.
