The Chilli Beans network, a specialized chain in eyewear and accessories, has partnered with DM, a financial services group focused on credit management, to offer DM Pag, a payment method structured like BNPL (buy now, pay later), commonly known as installment Pix. Operations are set to begin covering 1,100 points of sale, including stores, kiosks, and flagship locations. The expectation is that this model will strengthen customer loyalty and increase sales by 10% over the next year.
According to Ariane Bete, Commercial Director at DM, the partnership highlights the importance of diversifying payment methods in today’s market. ‘Brazilians are already accustomed to shopping on credit, but there is still a portion of the public that does not have access to proper financial services. DM Pag is a product that allows consumers to make purchases even if they don’t have a credit card. Very quickly, directly at the checkout, they can request credit and be evaluated instantly. With approved credit, they pay the first installment via Pix and then pay the rest month by month.’
‘Chilli Beans is driven by innovation. We love bringing new technologies into our ecosystem. We are excited about the possibility of offering installment Pix to our customers. Having DM as our partner in this endeavor helps us deliver this advantage with excellence and quality,’ says Caito Maia, CEO and founder of Chilli Beans.
Chilli Beans began its operations in the late ’90s and is now the company top of mind in the eyewear and accessories sector in Latin America. The brand is present in over 20 countries worldwide. According to Ariane Bete, the expectation is to soon strengthen the partnership with the network. ‘We are in discussions to offer more payment methods for Chilli Beans customers, increasing their purchasing power and ensuring they have a great in-store experience,’ concludes Ariane Bete.
