According to data from the CEO Outlook: Consumer & Retail 2024 by KPMG, 80% of retail CEOs believe in market growth in the coming years. At the same time, Gartner data also illustrates a trend of investment in technology to keep up with this growth—showing that 9 out of 10 retailers plan to implement Artificial Intelligence in their businesses.
The data illustrates an estimated growth and modernization in retail. With this in mind, discover 5 solutions that improve and expand retail operations and e-commerce.
- Nubimetrics, intelligent data for e-commerce
A Nubimetricsis a platform that uses data in a sales intelligence solution to boost the performance of sellers and major brands in e-commerce. Using Big Data and Artificial Intelligence, the platform delivers insightsstrategic insights that help sellers and brands anticipate relevant seasonal trends, such as Mother’s Day, Valentine’s Day, and even Black Friday.
“Based on the analysis of consumption and market behavior, we help sellers and brands identify trends, adjust inventory, set prices, and optimize campaigns with greater precision. This translates into smarter decisions, more efficient strategies, and, consequently, higher profitability for the business,” emphasizes Juliana Vital, Global Chief Revenue Officer of the platform.
- Digital Manager Guru, no commissions on sales
A Digital Manager Guru, a complete checkout and online sales management platform, differs from traditional ones that charge commissions on each sale. It adopts a fixed monthly fee model, providing greater financial predictability and allowing sellers to retain most of their profits. Operating in Brazil, the United States, and Europe, it serves subscription businesses, content creators, events, and sellers of simple physical products, offering checkout, integration with marketing tools, post-sale support, and real-time metrics.
“Since 2017, we’ve bet on a different approach: charging a fixed monthly fee with no commissions on sales. Back then, they told us it wouldn’t work. Today, we see giants like iFood, AppStore, and even 99Food revising their models, pressured by competition, rejection, and the need for financial sustainability. Our strategy has proven effective. In 2024, our clients saved R$ 75 million that would have gone to fees on other platforms. The tide is turning,” explains André Cruz, co-founder and CEO of Digital Manager Guru. “With rising interest rates and international uncertainties, the cost of money has increased, leading many companies to reassess their models and seek greater financial efficiency. Those who don’t deliver real value will be left behind,” he adds.
- Nethone, digital fraud prevention:
Online e-commerce sales provide consumers with convenience and speed, but they also present an opportunity for specialized criminal groups to carry out scams and fraud. “Any online business must invest in authentication through technology and two-factor verification. Especially during peak sales periods, it’s essential for companies and consumers to stay vigilant,” says Thiago Bertacchini, Head of Sales at Nethone.
The company is an ally in digital fraud prevention for organizations. Using proprietary technology to analyze over 5,000 user behavioral data points and prevent digital fraud, the company stops approximately 95.3% of potential cybercrimes and is a key ally for financial system organizations.
- nstech, integrated and efficient logistics
In an increasingly competitive market, the use of advanced technological solutions is key for companies that want not only to meet consumer needs but also exceed their expectations. With the goal of transforming domestic transportation in Brazil and Latin America, the solutions from nstech, a leader in supply chain software in Latin America and a pioneer in open logistics, focus on preventing cargo theft, accident risks, inventory management, and optimizing delivery routes using automation technologies to speed up the time between purchase and delivery, ensuring deadlines are met and customer satisfaction is achieved.
- PiniOn, data intelligence in retail
Strategic decision-making in retail increasingly depends on real-time data collection and analysis. The intelligent use of this information allows for identifying consumption patterns and predicting trends with high precision, as well as tracking market changes more quickly. With this in mind, PiniOn, a market research company specializing in competitive and behavioral data, offers solutions that help businesses optimize results at every stage of the purchasing journey by accessing the right data.
“Data allows us to understand consumers and the market more effectively, guiding more accurate decisions about product, price, promotion, and positioning. By transforming large volumes of information into clear and accessible directions, we can accelerate strategic responses and reduce risks. This is the role of data intelligence in modern retail,” explains Talita Castro, CEO of PiniOn.
