The consumer’s shopping journey can be filled with innovative features and functionalities that meet most of their demands. However, the entire customer loyalty process can be frustrated by errors or inaccuracies during the payment and checkout stage, which can generate distrust among buyers.
In Brazil, this scenario has also been observed by the market. According to the 2024 Digital Identity and Fraud Report, prepared by Serasa Experian, 48% of consumers have already abandoned an online purchase due to lack of trust. This raises a warning signal for retailers across the country and suggests a mobilization to minimize such incidents.
In this context, a payment orchestrator allows companies to reduce the risk of denied payments by acting as an intermediary layer between the e-commerce platform and various providers. Through a single integration, companies can connect and manage a wide range of payment methods, including credit and debit cards, digital wallets, bank transfers, QR Code payments, and BNPL (Buy Now, Pay Later).
This technology not only optimizes the payment experience but also increases security and efficiency in all transactions. By offering customers a diverse selection of payment options, companies can reduce cart abandonment and build stronger trust in their brand.
Walter Campos, General Manager of the global payment orchestrator Yuno, highlights below some of these features and how they can help retailers in this mission:
Centralized management
The lack of a panoramic view of payment performance can hinder the retailer’s critical assessment of the historical behavior of transactions in their company. The orchestrator has mechanisms capable of creating unified reports, in addition to generating analytical insights on each completed payment, allowing the entrepreneur to make future decisions that avoid payment issues, generating more reliability and increasing the likelihood of the customer returning to the store.
Additionally, the feature allows connection with multiple methods within the same platform. This is a key differentiator in building and maintaining customer relationships, as it offers them a range of alternatives at checkout and reduces cart abandonment more effectively.
Creating redundancy among providers
Interruptions, failures, and slow retries when paying for a product can make the customer journey stressful and unsatisfactory, resulting in a loss of trust or interest in returning to the store, in addition to affecting the company’s image in public reviews and recommendations from these people to friends and family.
Using a payment orchestrator ensures the necessary redundancy among providers, keeping the payment within a fast and continuous processing flow, which significantly reduces the chances of unavailability when the consumer makes their purchases and conveys a sense of trust and security to these consumers.
Conducting periodic tests
Retailers can and should also test the purchasing process internally, simulating transactions with different payment methods. Making this practice a habit can help identify failures, optimize the payment system, and update knowledge about the main causes of transaction issues. ‘On its platform, Yuno allows testing payment processors and using the generated data to define which methods work best and have higher approval rates, improving transaction performance,’ the executive points out.
Real-time anomaly detection
Some card brands may decline transactions made above a certain limit or for various reasons. In these cases, it is important for retailers to invest in implementing monitors for real-time payment anomaly detection, which allows for quick analysis of detailed data on each transaction, identifying inconsistencies and creating customized alerts for each type of occurrence, contributing to faster decision-making and problem resolution.
‘Yuno Monitors, for example, is an advanced solution designed to optimize payment processing, as it allows real-time anomaly detection, creation of customized alerts based on criteria such as country, currency, and brand, in addition to creating automatic responses to failures, redirecting traffic to alternative payment methods, and maintaining transaction continuity,’ Campos highlights.
