Dinamize, a leading technology company in marketing automation and digital relationship solutions, has just opened a branch in Minas Gerais. The new unit, located in Divinópolis, represents a strategic move by the company to get even closer to a market that already includes major clients such as PUC Minas, Unimed, Sebrae MG, Frio Peças, and Loja Elétrica. The expectation is to double this portfolio in one year, further solidifying the brand’s presence in the state.
According to Jonatas Abbott, partner-director at Dinamize, the decision to expand operations in Minas reflects the region’s digital maturity. ‘Today, we have very important clients in cities like Uberlândia, Belo Horizonte, and Divinópolis. The Minas Gerais market stands out for its intensive use of digital tools, which opens significant business opportunities and partnerships with local agencies, consultants, and platforms,’ he says. The new office, located at Rua Minas Gerais, 19, in the center of Divinópolis, will have a team prepared to meet regional demands, strengthening proximity and connection with businesses.
Minas Gerais as a strategy
The choice of Minas Gerais is directly related to the dynamism of the local market. According to research by Sebrae, 71% of small businesses in Minas already use social networks, apps, or the internet to sell their products or services, an indicator that reveals the high level of digitization in the state. For Dinamize, this is an opportunity to consolidate its key asset: people.
‘What changes is that, from now on, we have a team that understands the local culture and how the market operates. This facilitates building solid connections and demonstrating how our technology can help businesses in Minas Gerais achieve better results in marketing and customer relationships,’ emphasizes Abbott. In addition to opening the office, the company plans to invest in in-person initiatives, such as event participation and partnerships with local agencies, as well as introducing its latest solutions to the Minas Gerais audience, including artificial intelligence-based features.
National presence and constant innovation
Founded in 2000, Dinamize has established itself as one of Brazil’s leading companies in digital marketing technology. Throughout its journey, the company expanded its operations from email marketing solutions, incorporated social media monitoring tools, and built a complete automation platform that now serves over 12,000 brands worldwide. Among its clients are names like Hospital Albert Einstein, Unimed, Tigre, Beto Carrero, Tilibra, Museu da Língua Portuguesa, Brinquedos Estrela, Instituto Ayrton Senna, and B3.
Even in a challenging scenario for the Brazilian economy, Dinamize maintained growth and achieved revenue of R$ 24 million in 2024. This result stems from a strategy focused on larger accounts, especially e-commerce, a sector that strengthened during the pandemic. The average client ticket practically doubled, and the satisfaction rate reached 100%, reflecting close and personalized service, as well as investments in innovation and proprietary infrastructure.
