Dinamize, a multi-channel marketing automation platform, has just enhanced its ecosystem with an innovative feature to boost customer relationship management: the RFM Matrix. Developed to optimize the analysis of Recency, Frequency, and Monetary Value (RFM) data, this solution simplifies advanced contact database segmentation, provides strategic insights, and drives personalized results for digital businesses.
The functionality allows companies to automatically identify purchasing behavior patterns, classify customers by engagement level and business value, and execute highly targeted campaigns. With intuitive visualization integrated into the platform, the RFM Matrix eliminates the need for manual processes or complex system connections, saving time and strategic resources.
“We’re transforming data into action simply and effectively. The RFM Matrix empowers businesses to understand their customers and communicate with greater precision and results,” emphasizes Jonatas Abbott, CEO of Dinamize.
How the RFM Matrix transforms the E-commerce experience
With this new feature, companies can create specific actions for VIP customers (high value and purchase frequency), reactivate inactive consumers with personalized messages, nurture promising leads who haven’t completed a purchase, and automate campaigns to encourage repeat purchases. Visual and dynamic segmentation simplifies audience prioritization, ensuring every communication is relevant and timely.
“The RFM Matrix reflects our commitment to delivering a complete solution for the brands we serve. We want to support our clients at every stage of the consumer lifecycle: from nurturing and sales to retention and in-depth behavior analysis,” says Abbott.
Previously limited to fragmented analyses and manual efforts, RFM segmentation is now accessible with just a few clicks on the Dinamize platform. The feature integrates seamlessly with existing resources, such as marketing and sales automations, email, WhatsApp, and SMS triggers, and performance reports, consolidating Dinamize as the ideal choice for e-commerce businesses seeking to combine agility, personalization, and strategic data in a single environment.
