Digital products have gained prominence in Brazil’s new economy. From e-books and online courses to mentorships and embedded technology platforms, these intangible assets are no longer just occasional income streams—they have become goods with scalable value, continuous monetization potential, and, above all, tradable potential in acquisitions and corporate mergers.
According to Thiago Finch, founder of Holding Bilhon, a reference in the digital launch market, ‘digital products are no longer just simple content.’ They are assets with predictable cash flow, high margins, and strong appreciation potential. That’s why they are already treated as sellable assets in strategic corporate agreements,” he says.
He explains that the new generation of digital products doesn’t rely on constant exposure or flashy launches to generate revenue. ‘Today, it’s possible to earn predictably, even behind the scenes,’ he states.
Data from Grand View Research projects an average annual growth of 12.8% in the global marketing automation market through 2030. This growth reinforces the relevance of models that integrate technology, personalization, and scalability—key features of modern digital products. In Brazil, platforms like Clickmax, created by Finch, allow structuring the entire sales journey in a single environment, from lead acquisition to automated post-sales.
The secret to transforming a digital product into a lasting asset lies in building an ecosystem. This includes not just the product itself but also acquisition channels, automation flows, engagement strategies, and brand positioning. ‘A well-designed funnel, with user behavior-based personalization, makes the digital product a living organism—adaptable and continuously generating revenue even without frequent launches,’ explains Finch;
A McKinsey study shows that 71% of consumers expect personalized interactions and are frustrated with generic communications—a fact that justifies using artificial intelligence and data analysis as foundations for creating more profitable digital experiences.
Beyond scalability, digital products have begun to play a role in high-impact corporate deals. Holding Bilhon, the group led by Finch, already uses digital products as part of its valuation in agreements with investors and strategic partners. ‘An online course with a high conversion rate, solid social proof, and automated infrastructure can be worth as much as a physical store. It generates cash flow, has a proprietary audience, and can be replicated globally. This attracts funds and companies looking for profitable and liquid assets,’ says Finch.
This perspective is also reflected in acquisitions of digital platforms by tech and education companies. The logic is simple: the more consolidated and predictable a digital product’s performance, the higher its market value. The appreciation of digital products is also directly linked to brand-building and online reputation.
For Finch, customer perception of value is one of the most decisive factors in conversion and business longevity. ‘In the digital world, trust is the most valuable asset. It’s built through consistency, presence, and delivery. A good digital product isn’t just content—it’s branding, experience, and relationship,’ he reveals.
McKinsey also notes that companies investing in transparency and personalization can increase revenues by up to 15%, reinforcing the idea that branding and performance are now inseparable.
The transformation of digital products into strategic assets marks a new phase in the creative economy. They not only generate income and authority but can also be sold, transferred, or integrated into larger business structures. More than ever, creators have become managers of digital assets.
And this shift is irreversible. ‘The era of flashy launches is giving way to the silent construction of value. Those who understand this build assets that work for years, even when the creator is no longer in front of the cameras,’ concludes Finch.
