DEX, a fintech leader in technological solutions for consumption at events, bars, nightclubs, restaurants, and other food and beverage service establishments, announces the entry of a new strategic investor: Grupo Loc. The transaction, advised by Pulse Capital, was completed after eight months of negotiations and structuring.
The investment includes an initial contribution of R$10 million, with the possibility of up to R$50 million in additional funding, contingent on meeting growth targets and operational performance. The funds will be allocated to technological expansion, structuring the franchise network, commercial expansion, and working capital for receivable advances from clients.
“Growth targets and operational controls will unlock new rounds. As DEX demonstrates its ability to scale sustainably, new investment opportunities will be activated,” says Marcos Camilo, CEO of Pulse Capital.
With a strong presence in vehicle rentals, mobile devices, IT equipment, and football, Grupo Loc joins forces with DEX, which is known for its proprietary technology focused on service and payment automation. This strategic alliance combines Grupo Loc’s operational capacity with DEX’s technological innovation.
The company continues to be led by its founders, who remain at the helm of operations with active participation in strategic decisions. The agreement structure ensures DEX’s autonomy while strengthening its governance and accelerating its growth plan.
“This is a strategic partnership with robust investments. The founders, Bruno Prado and Gustavo Menicucci, continue to lead DEX, now with more capital, structure, and capacity to reach new heights,” emphasizes Camilo.
In addition to its expertise in consumption automation and operational management, DEX is also establishing itself as a key credit provider for the entertainment sector—including bars, nightclubs, restaurants, hotels, resorts, and sports centers. Through receivable advances, the fintech directly supports its clients’ financial health by offering smart capital that drives growth with agility and security.
DEX plans to strengthen its presence in the over 20 states where it already operates and expand its more than 46 million annual transactions. Among its solutions are self-service kiosks with domestic technology, an NFC-based cashless system, automated token issuance, and an integrated consumption management platform.
DEX’s expansion will also align with the LocAgora franchise model—Grupo Loc’s mobility division—boosting digital service, franchisee operational efficiency, user experience, as well as football matches and related events.
“The market gains a new player with financial robustness, cutting-edge technology, and strategic vision. We are ready to transform the consumption experience and management in the Brazilian entertainment industry,” concludes Camilo.
