O Dermaclub, the rewards club for brands in the Dermatological Beauty division of the L’Oréal Group in Brazil, has just announced an unprecedented partnership with iFood. Starting July 14, nationwide, registered Dermaclub consumers can automatically accumulate points when purchasing products from the brands La Roche-Posay, Vichy, CeraVe, and SkinCeuticals at partner stores within the iFood app.
This new feature marks another step by the L’Oréal Group to integrate the world of skincare with the convenience of digital shopping. To enjoy the benefits, simply follow three easy steps: the consumer must sign up for Dermaclub for free, activate the club before purchasing products from the participating brands on the iFood app, and automatically accumulate points with each order.
All consumers who join the program will be able to exchange accumulated points for new skincare items from the same brands during the campaign period. Additionally, the campaign offers exclusive benefits for a limited time (until July 31). Check out the highlights:
- Open registrations on Dermaclub: redeem any product up to 2,000 points – Until 07/31, limited to 1 per CPF;
- Any purchase: allows redemption of any product up to 6,000 points – Until 07/31, limited to 1 per CPF;
By expanding Dermaclub’s presence to a platform already part of millions of people’s routines, this initiative reinforces the L’Oréal Group’s commitment to offering accessible solutions aligned with Brazilian consumers’ habits.
To learn more, visit:
Instagram: @dermaclub
