Deloitte Touche Tohmatsu India LLP has formed a strategic alliance with CleverTap to help companies transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to enable businesses to optimize customer interactions, improve retention, and accelerate digital transformation.
As companies migrate to data-driven engagement models, there is growing demand for real-time analytics, predictive customer insights, and personalized experiences. This collaboration will focus on key sectors such as retail, financial services, fast-moving commerce, and travel, where businesses seek to create continuous, personalized, and scalable customer experiences.
Commenting on the alliance, Hemendra Upadhyay, Partner at Deloitte India, stated: “In today’s highly competitive business landscape, delivering personalized, customer-centric experiences has become a decisive factor for success. Organizations across industries are leveraging data, digital tools, and advanced technologies not only to identify their most valuable customers but also to stay ahead of the curve. This partnership is not just about solving current challenges—it’s about equipping businesses with the tools and insights needed to remain competitive in an evolving digital landscape through the ‘power of collaboration.'”
Anand Jain, Co-founder and Chief Product Officer at CleverTap, added: “Partnering with Deloitte marks a crucial step in expanding CleverTap’s reach. Their innovative strategies and local insights, combined with our enterprise-grade AI-powered platform, will empower businesses to drive deeply personalized and scalable engagement. Together, we are redefining customer connections and accelerating growth across multiple regions.”
Balaji Venkataraman, Partner at Deloitte India, emphasized the importance of customer engagement in today’s business landscape, stating: “As companies move beyond traditional models, they need scalable, AI-driven solutions that seamlessly integrate with their digital strategies to enhance agility and foster meaningful customer engagement. This partnership will combine Deloitte’s expertise in consulting, building, and operating with CleverTap’s advanced technology, enabling brands to enrich customer experience, boost retention, and drive long-term business value.”
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, added: “Joining forces with Deloitte reinforces CleverTap’s commitment to solving critical business challenges by delivering data-driven insights and personalized engagement at scale. Through our integrated solutions and joint go-to-marketinitiatives, businesses can deepen customer relationships, optimize operations, and achieve sustainable growth. Together, we are setting a new standard for how brands accelerate digital transformation and achieve market leadership.”
CleverTap’s MarTech solutions, product experience platform, and VoIP-based engagement capabilities will be integrated with Deloitte’s digital strategy expertise, enabling companies to enhance personalization, automate marketing workflows, and optimize engagement touchpoints.
In the short term, the alliance will focus on pilot projects, joint training, and co-marketing initiatives to validate integrated solutions and demonstrate early successes. In the medium term, efforts will deepen through industry-specific solution development, expanded go-to-market strategies, and feedback-driven optimization. Looking ahead, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships, and a commitment to sustainable growth metrics to deliver measurable value.
This partnership will evolve through continuous collaboration, ensuring market alignment and impactful digital transformation for clients.
