Abrasel views the relaunch of 99Food in the Brazilian delivery market, announced this week, with optimism. The platform’s return represents a significant move for the out-of-home food industry, which has been seeking to increase competition and reduce concentration in meal deliveries.
This movement occurs at a time when other companies are also showing interest in the sector, such as China’s Meituan, the leader in deliveries in China. The expectation is that this new scenario will pressure for a more balanced environment, with greater diversity of services and business models.
In recent years, delivery has established itself as a strategic channel for bars and restaurants. According to Abrasel research, 71% of establishments offer delivery, with 78% of these relying on app-based services like iFood.
In this context of extensive market dominance by one company, the arrival or return of new players can benefit both business owners and consumers by expanding available options, stimulating innovation, and promoting better commercial conditions.
“The market needs more diversity and fairer conditions. It is essential to remove barriers that prevent full competition, creating a healthy environment for businesses and beneficial for society as a whole,” says Paulo Solmucci, executive president of Abrasel.
The organization reinforces its commitment to building a more competitive, transparent, and sustainable delivery ecosystem that encourages entrepreneurship, innovation, and continuous improvement of services.
