Changes in consumption habits, technological advancements, and a growing demand for personalization have transformed the delivery sector in recent years. It is now possible to purchase even non-food items, receive recommendations based on habits, and track couriers with precision. By 2025, these trends are expected to consolidate, redefining standards and opening new business opportunities for establishments that offer deliveries.
According to a study by Ticket, 40% of Brazilians order food via delivery, and 11% place one to two orders per week, demonstrating the strength of the sector and, consequently, its competitiveness. ‘Companies that embrace new practices can not only keep up with market changes but also create differentiators. Therefore, innovation and adaptation are essential to stand out in such a dynamic sector,’ says Vinícius do Valle, Marketing Coordinator at Gaudium, a startup specialized in mobility and delivery sectors.
From this perspective, the expert highlights the key trends that will shape the sector in 2025. Check them out:
1- Expansion of ultra-fast delivery
The quick commerce (or q-commerce), a model promising deliveries in up to 30 minutes, remains one of the biggest bets for 2025. This model has gained traction with the use of strategically located urban warehouses and advanced technologies like artificial intelligence for route optimization. High-demand products, such as groceries and ready-made meals, are among the main beneficiaries.
2- Innovative and accessible payments
The financial sector will play a strategic role in the evolution of delivery in 2025. The popularization of digital wallets, cryptocurrencies, and biometric payment systems has brought more speed and security to the checkout process. In addition to making transactions faster, these solutions cater to a growing population seeking more inclusive and modern payment methods.
3- Integration of super apps
Super apps, platforms that consolidate various services in a single environment, will continue transforming the market in the coming year. Companies in the sector are already combining functionalities like transportation, entertainment, and electronics shopping, creating an integrated and comprehensive ecosystem. This approach has provided greater convenience to users and boosted platform engagement.
4- Sustainability as a priority
Sustainability remains a central topic in the delivery sector. In 2025, advancements are expected in the use of biodegradable, reusable, or recycled-material packaging. Additionally, the adoption of electric vehicles and bicycles for urban deliveries contributes to reducing carbon emissions, aligning with global sustainability and environmental responsibility goals.
‘The sector has shown a remarkable ability to keep up with the changes of recent years. This continuous adaptation highlights the economic importance of the segment while demonstrating its capacity to implement innovations to meet new consumer demands and market dynamics,’ concludes Valle.
